Media Buyer Jobs in Lancaster, TX
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
- Dallas, TX (11 miles from Lancaster, TX)
- 17 days ago
- Dallas, TX (11 miles from Lancaster, TX)
- 17 days ago
As a Programmatic Media Buyer at Cadent, you will be responsible for the execution of advertising campaigns utilizing our proprietary technology platform....
Media Coordinator, Lexus National
- Dallas, TX (11 miles from Lancaster, TX)
- 21 days ago
- Dallas, TX (11 miles from Lancaster, TX)
- 21 days ago
Agency capabilities include website development, CRM, brand and business strategy, data science and analytics, media planning, media buying, performance media, experiential/lifestyle marketing, public...
Works as a liaison between the City organization, Chamber of Commerce, Lancaster ISD, the media, and community affairs organizations. Promotes community awareness through established programs and...
Demographic Data for Lancaster, TX
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Salary for Media Buyer Jobs in Lancaster, TX
Highest Education Level
Media Buyers in Lancaster, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Microsoft Excel
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Press Releases
- Storytelling
- Journalism
- Speech Writing
- Hootsuite
- YouTube Editing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Marketing Communications
- Online Marketing
- Adobe InDesign
- Media
- Social Media Management
- Copywriting
- Adobe Creative Suite
- Graphic Design
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Adobe Photoshop CC
- Branding
- Adobe
- Content Development
- Photography
- Public Relations
- Microsoft PowerPoint
- Bachelor's Degree
- Project Management
- Microsoft Office
- Sales
- Leadership
- Communication Skills
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