Media Buyer Jobs in Pennsylvania
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
As our nationwide growth accelerates, our Media team in Mechanicsburg, PA plays a key role in driving forward our mission of Bringing Happiness to Every Home. As a Media Coordinator at West Shore...
Position Details Position Overview Position Title Athletics Marketing and Media Coordinator Department 641200 - Athletic Communications Position Type Regular Position Classification Full-Time, 12 months...
The Associate Media Buyer/Planner is a junior member of the Notice Media team. They will work with the team to assist in the development and implementation of effective client media campaigns....
Remote WorkStrategic Thinking & Innovation - Integrates video, print, and digital media, stays ahead of industry trends, optimizes workflows, and explores emerging technologies to enhance production quality....
Company Description A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of...
Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been 9x named the Best Place To Work in Pennsylvania, and we'd love to meet you! We are a fast-growing company...
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Salary for Media Buyer Jobs in Pennsylvania
Highest Education Level
Media Buyers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Speech Writing
- Writing Skills
- Budgets
- Reputation Management
- AP Stylebook
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Direction
- Online Marketing
- Marketing Communications
- Marketing Campaigns
- Adobe InDesign
- Adobe After Effects
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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