Media Buyer Jobs in Raleigh, NC
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
UTS - Temporary Digital Ad Manager/Media Specialist at UNC Chapel Hill
- Raleigh, NC
- 6 hours ago
- Raleigh, NC
- 6 hours ago
Stay current on digital advertising trends and platform updates. Candidates must reside in North Carolina....
You must be well-versed in preparation and execution of media plans, as well as providing support on campaign and content ideation....
Collaborate with departments such as Admissions, Advancement, Student Life, and Athletics to provide best practices and amplify content....
Broadcast and Emerging Media Specialist II
- Durham, NC (21 miles from Raleigh, NC)
- 60+ days ago
- Durham, NC (21 miles from Raleigh, NC)
- 60+ days ago
Broadcast and Emerging Media Specialist II North Carolina Central University in Durham, NC Apply Now Type: Full-Time Posted: 05/01/2025 Application Due: Open Until Filled Category: Broadcasting,...
Demographic Data for Raleigh, NC
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Salary for Media Buyer Jobs in Raleigh, NC
Highest Education Level
Media Buyers in Raleigh, NC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Procurement
- Strategy Development
- Collaboration
- Events
- Media Relations
- Content Marketing
- Campaign Management
- Website Management
- Press Releases
- Content Development
- Storytelling
- Journalism
- Writing Skills
- Budgets
- Digital Content
- Paid Search
- Canva
- Sprout Social
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Media Planning
- Broadcasting
- Print Advertising
- Marketing Communications
- Pay per Click
- Adobe InDesign
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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