Media Buyer Jobs in Pontiac, MI
A Media Buyer plays a crucial role in the advertising industry by strategically purchasing ad spaces for various platforms such as television, radio, digital media, print, and outdoor advertising. Their primary responsibility is to ensure that the advertising reaches the target audiences in the most cost-effective manner. Media Buyers work closely with Media Planners to identify the best platforms and time slots to place advertisements, negotiate contracts with media outlets, monitor the performance of the advertisements, and make necessary adjustments to maximize the return on investment. They also need to stay updated with emerging media trends and consumer behaviors to make informed buying decisions.
The important skills for a Media Buyer include strong negotiation skills, analytical skills, attention to detail, and excellent communication skills. They should also be proficient in media buying software and tools, understanding of media metrics, and have a good grasp of market research. Although not always required, certifications such as Google Ads Certification, Facebook Blueprint Certification, or a Certification in Media Buying can provide an edge in the job market. Prior to becoming a Media Buyer, a person may have roles such as a Media Assistant, Media Coordinator, or Media Planner which gives them the necessary experience and understanding of the industry.
Senior Paid Media Campaign Specialist
- Livonia, MI (21 miles from Pontiac, MI)
- 20 hours ago
- Livonia, MI (21 miles from Pontiac, MI)
- 20 hours ago
The ideal candidate brings deep expertise in digital advertising platforms, campaign analytics, and media strategy....
Advertising Strategist, HQ Automotive Sales Development
- Southfield, MI (11 miles from Pontiac, MI)
- 12 days ago
- Southfield, MI (11 miles from Pontiac, MI)
- 12 days ago
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with...
Demographic Data for Pontiac, MI
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Salary for Media Buyer Jobs in Pontiac, MI
Highest Education Level
Media Buyers in Pontiac, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Buyer position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Multitasking
- Strategy Development
- Collaboration
- Events
- Media Relations
- Campaign Management
- Video Editing
- Press Releases
- Video Production
- Content Development
- Storytelling
- Journalism
- Adobe Premiere
- Speech Writing
- YouTube Editing
- Writing Skills
- Budgets
- Paid Search
- Advertising Operations
- Sprout Social
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Brand Identity
- Online Media
- Media Buying
- Media Planning
- Broadcasting
- Creative Strategy
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Adobe InDesign
- Social Media Management
- Media
- Copywriting
- Graphic Design
- Adobe Creative Suite
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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