Director of Advertising Jobs in Wayne, PA
A Director of Advertising plays a pivotal role in the advertising industry, responsible for developing, implementing, and managing the overall company's advertising strategy. They oversee all aspects of advertising including planning, development, and execution, working closely with their team to ensure the company's message is distributed across channels and to targeted audiences in order to meet sales objectives. A director of advertising is also responsible for budget management, conducting market research, and working with the creative team to produce innovative advertising campaigns that engage consumers and increase company revenue.
Important skills for a Director of Advertising include strong leadership and decision-making skills, creativity, strategic thinking, superior understanding of the advertising industry, and excellent communication skills. They should also have a strong understanding of customer behavior and market dynamics. A bachelor's degree in marketing, business, or related field is often required, and a Master's Degree in Business Administration (MBA) may be preferred. Professional certifications like the American Advertising Federation's Certified Advertising Executive (CAE) could be beneficial. Prior to becoming a Director of Advertising, a person may have roles such as an Advertising Manager, Marketing Manager, or Senior Account Executive in the advertising industry.
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety...
URBN Associate Manager, Ad Operations
- Philadelphia, PA (14 miles from Wayne, PA)
- 90+ days ago
- Philadelphia, PA (14 miles from Wayne, PA)
- 90+ days ago
The Associate Manager of Ad Operations will support the development, implementation and optimization of digital advertising campaigns across multiple channels....
Demographic Data for Wayne, PA
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Salary for Director of Advertising Jobs in Wayne, PA
Highest Education Level
Director of Advertisings in Wayne, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Advertising position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
- Scheduling
- Driving
- Finance
- Math
- Decision Making
- Analytical Skills
- Engineering
- Optimization
- Strategy Development
- Collaboration
- Product Management
- Implementation
- Events
- Prioritizing
- IBM SPSS Statistics
- Rally
- Product Roadmap Development
- Product Strategy
- Product Lifecycle Management
- Gap Analysis
- Consumer Packaged Goods
- Certified Property Manager
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Interaction Design
- Media Sales
- Advertising Sales
- Media Buying
- Digital Sales
- Marketing Communications
- Media Planning
- Wireframes
- Broadcasting
- Creative Direction
- Online Marketing
- Marketing Campaigns
- Brand Marketing
- Copywriting
- User Experience
- Adobe InDesign
- Brand Development
- Media
- Email Marketing
- Digital Marketing
- Branding
- Public Relations
- Business Development
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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