Director of Advertising Jobs in Maryland
A Director of Advertising plays a pivotal role in the advertising industry, responsible for developing, implementing, and managing the overall company's advertising strategy. They oversee all aspects of advertising including planning, development, and execution, working closely with their team to ensure the company's message is distributed across channels and to targeted audiences in order to meet sales objectives. A director of advertising is also responsible for budget management, conducting market research, and working with the creative team to produce innovative advertising campaigns that engage consumers and increase company revenue.
Important skills for a Director of Advertising include strong leadership and decision-making skills, creativity, strategic thinking, superior understanding of the advertising industry, and excellent communication skills. They should also have a strong understanding of customer behavior and market dynamics. A bachelor's degree in marketing, business, or related field is often required, and a Master's Degree in Business Administration (MBA) may be preferred. Professional certifications like the American Advertising Federation's Certified Advertising Executive (CAE) could be beneficial. Prior to becoming a Director of Advertising, a person may have roles such as an Advertising Manager, Marketing Manager, or Senior Account Executive in the advertising industry.
advertising pricing models including CPC, CPA, CPM, and CPV Excellent organizational and time management skills Knowledge of Salesforce, order management systems, and necessary SOX reporting Ability...
Position Overview Yahoo Brand Studio supports all custom built and designed advertiser work - inclusive of ads and content - for the Yahoo Ads business. As the Sr. Manager, Ad Engineering Lead,...
The Senior Director, Advertising Solutions will own the ad tech ecosystem and product roadmap for Marriott....
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Highest Education Level
Director of Advertisings in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Advertising position
- Staff Supervision
- Organization
- Problem Solving
- Reporting
- Research Skills
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- Driving
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- Engineering
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- Military Background
- Events
- Prioritizing
- IBM SPSS Statistics
- Coaching
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- Certified Property Manager
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- Google Sheets
- Marketing & Advertising
- Digital Media
- Digital Advertising
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- Interaction Design
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- Wireframes
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- Broadcasting
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- Marketing Campaigns
- Brand Marketing
- User Experience
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- Copywriting
- Media
- Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Digital Marketing
- Social Media Marketing
- Adobe Creative Suite
- Public Relations
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- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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