Researcher Jobs in Columbus, OH
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
Purpose of Position The Market Research Analyst, Senior will support the Market Research department's efforts to know the Owner and provide the Voice of the Customer to the business....
Market Research Analyst, Senior (NJUS)
- Columbus, OH (7 miles from Columbus, OH)
- 3 days ago
- Columbus, OH (7 miles from Columbus, OH)
- 3 days ago
Purpose of Position The Market Research Analyst, Senior will support the Market Research department's efforts to know the Owner and provide the Voice of the Customer to the business....
Senior Market Research Analyst
- Reynoldsburg, OH (16 miles from Columbus, OH)
- 11 days ago
- Reynoldsburg, OH (16 miles from Columbus, OH)
- 11 days ago
The Senior Market Research Analyst is a key partner in providing customer/consumer intimacy by leading the market research process for assigned merchant businesses and the Bath & Body Works brand overall...
- Dublin, OH (6 miles from Columbus, OH)
- 20 days ago
- Dublin, OH (6 miles from Columbus, OH)
- 20 days ago
/automated reporting tools.Demonstrated experience delivering actionable predictive insight for a consumer business.Strong analytical and quantitative skills, including the ability to use customer research...
Worked as a market research vendor or a consulting role. Significant experience executing market research and managing external research vendors, consultants, and agencies....
Serves as a technical resource to others on market research methodologies....
Demographic Data for Columbus, OH
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Salary for Researcher Jobs in Columbus, OH
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Researchers in Columbus, OH offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Verbal Communication
- Competitive Analysis
- Decision Making
- Analytical Skills
- Business Intelligence
- Modeling
- Customer Relationship Management
- Forecasting
- Market Planning
- Presentation
- Strategy Development
- Market Research
- Collaboration
- Events
- Integrated Marketing
- Market Analysis
- Google Analytics
- Strategic Marketing
- Prioritizing
- Direct Mail
- Segmentation
- Pivot Tables
- Data Mining
- Customer Acquisition
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- ROI Analysis
- Storytelling
- Marketing Analytics
- Competitive Research
- Tableau
- Data Analysis
- A/B Testing
- Qualitative Research
- HubSpot
- Marketing Operations
- Bachelor's Degree
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Google Tag Manager
- Digital Media
- Marketing Campaigns
- Media
- Search Engine Optimization
- Digital Marketing
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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