Researcher Jobs in West Des Moines, IA
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
Senior Marketing Data Analyst - Two Rivers Marketing
- Des Moines, IA (12 miles from West Des Moines, IA)
- 7 days ago
- Des Moines, IA (12 miles from West Des Moines, IA)
- 7 days ago
Create and manage dynamic, data-driven dashboards and reports that provide clients with a holistic view of their marketing performance across all channels (web, email, social media, etc.)....
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Researchers in West Des Moines, IA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Decision Making
- Analytical Skills
- Business Intelligence
- Customer Relationship Management
- Optimization
- Statistics
- Business Administration
- Presentation
- Strategy Development
- Market Research
- Collaboration
- Events
- Direct Marketing
- Google Analytics
- Strategic Marketing
- Prioritizing
- Consumer Research
- Segmentation
- Data Mining
- Customer Acquisition
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- ROI Analysis
- Marketing & Sales
- Email Campaigns
- Marketing Analytics
- Salesforce
- Tableau
- Data Analysis
- A/B Testing
- HubSpot
- Marketing Operations
- Bachelor's Degree
- Data Visualization
- Voice of the Customer
- Microsoft Power BI
- Customer Insight
- Business Analytics
- Google Tag Manager
- Marketing & Advertising
- Digital Media
- Digital Advertising
- Media Planning
- Online Marketing
- Marketing Campaigns
- Media
- Search Engine Optimization
- Digital Marketing
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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