Researcher Jobs in Chicago, IL
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
Senior Market Research Analyst
- Glenview, IL (14 miles from Chicago, IL)
- 3 days ago
- Glenview, IL (14 miles from Chicago, IL)
- 3 days ago
Market Research Analyst carries out market research activities to provide the organization with information, analyses, and forecasts of the agricultural and fertilizer industries....
Analysis: Knowledge of the concepts, methodologies and methods of research analysis; ability to locate, interpret and evaluate research findings compiled and documented by others Experience Level Intermediate...
Prior experience in Quantitative and Qualitative research methodologies Strong interest and/or involvement in online communities and social media-based research Strong interest and/or involvement with...
Marketing Data Specialist - House of Rohl US
- Deerfield, IL (21 miles from Chicago, IL)
- 90+ days ago
- Deerfield, IL (21 miles from Chicago, IL)
- 90+ days ago
Company Description Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose...
Demographic Data for Chicago, IL
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Salary for Researcher Jobs in Chicago, IL
Highest Education Level
Researchers in Chicago, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Networking
- Research Skills
- SQL
- Decision Making
- Analytical Skills
- Engineering
- Business Intelligence
- Modeling
- Forecasting
- Python
- Affirmative Action
- Presentation
- Strategy Development
- Data Management
- Market Research
- Events
- Google Analytics
- Segmentation
- Cognos
- Essbase
- IBM SPSS Statistics
- Data Mining
- Data Analytics
- Web Analytics
- Marketing Strategies
- Storytelling
- Marketing Analytics
- Tableau
- Controllership
- Machine Learning
- Data Analysis
- Key Performance Indicator
- Qualitative Research
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Adobe Analytics
- Digital Advertising
- Marketing & Advertising
- Marketing Campaigns
- Search Engine Marketing
- Media
- Digital Marketing
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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