Researcher Jobs in Alpharetta, GA
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
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Demographic Data for Alpharetta, GA
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Salary for Researcher Jobs in Alpharetta, GA
Highest Education Level
Researchers in Alpharetta, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Networking
- Research Skills
- Driving
- SQL
- Decision Making
- Analytical Skills
- Engineering
- Business Intelligence
- Modeling
- Forecasting
- Statistics
- Python
- Affirmative Action
- Presentation
- Strategy Development
- Data Management
- Market Research
- Events
- Google Analytics
- Campaign Management
- Cognos
- Essbase
- IBM SPSS Statistics
- Data Mining
- Data Analytics
- Web Analytics
- Marketing Strategies
- Storytelling
- Marketing Analytics
- Tableau
- Controllership
- Machine Learning
- Field Marketing
- Data Analysis
- Key Performance Indicator
- Qualitative Research
- Paid Search
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Adobe Analytics
- Media Planning
- Marketing Campaigns
- Media
- Digital Marketing
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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