Researcher Jobs in Connecticut
A Researcher in the Advertising industry plays a crucial role in providing relevant and precise data to aid in crafting effective advertising strategies. They are responsible for gathering, analyzing, and interpreting information about market trends, consumer behavior, and competitive companies. This role involves conducting surveys and focus groups, analyzing data using statistical software, presenting findings to the management, and making recommendations based on the analysis. The goal of a researcher is to help the company understand their target audience, evaluate the success of advertising campaigns, and identify opportunities for improvement.
Essential skills for an Advertising Researcher include excellent research and analytical skills, proficiency in statistical software, and strong communication skills. They should have knowledge of market analysis tools such as SWOT and PESTLE. A degree in marketing, business, statistics, or a related field is usually required, and certifications like Professional Researcher Certification (PRC) from the Insights Association could be beneficial. Individuals often start their career in roles such as Marketing Assistant, Data Analyst, or Market Research Analyst before advancing to the Researcher position in the Advertising industry.
Market Research Analyst**Design and conduct quantitative consumer research experiments; collect, clean, and analyze data using statistical/econometric modeling to deliver consumer insights and marketing...
Annual Bonus Potential: 5% The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to seniority,...
Demographic Data for Connecticut
Moving to Connecticut? Find some basic demographic data about Connecticut below.
Researcher Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Researcher Jobs in Connecticut
Highest Education Level
Researchers in Connecticut offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Researcher position
- Organization
- Problem Solving
- Reporting
- Networking
- Research Skills
- Driving
- SQL
- Decision Making
- Engineering
- Business Intelligence
- Modeling
- Forecasting
- Python
- Affirmative Action
- Presentation
- Strategy Development
- Data Management
- Market Research
- Events
- Google Analytics
- Segmentation
- Cognos
- Essbase
- IBM SPSS Statistics
- Data Mining
- Data Analytics
- Web Analytics
- Marketing Strategies
- Storytelling
- Marketing Analytics
- Tableau
- Controllership
- Machine Learning
- Data Analysis
- A/B Testing
- Key Performance Indicator
- Qualitative Research
- Paid Search
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Adobe Analytics
- Digital Advertising
- Marketing & Advertising
- Marketing Campaigns
- Media
- Search Engine Marketing
- Digital Marketing
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Project Management
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Researcher Related Career Advice Articles
How to Survive and Thrive in an Ad Agency
If you are just starting your advertising career and looking for the best advertising job that fits your skills, then you're about to embark on a challenging yet wonderful journey.
Read article »