Media Manager Jobs in Pennsylvania
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
Job Description Job Purpose The Manager of Customer Engagement & Communications helps bring our U.S. Sales and commercial strategy to life through clear, compelling messaging that inspires action...
advertising...
Experience with digital marketing strategies, including SEO, PPC, and SEM campaigns....
Strategic Communication and Digital Media Coordinator
- Carlisle, PA
- 12 days ago
- Carlisle, PA
- 12 days ago
Working alongside the Director of Communications, this position is responsible for providing media coverage for all programs in the athletic department. It involves overseeing the social media...
Strategic Communication and Digital Media Coordinator Dickinson College
- Carlisle, PA
- 12 days ago
- Carlisle, PA
- 12 days ago
Job Summary/Basic Function: Working alongside the Director of Communications, this position is responsible for providing media coverage for all programs in the athletic department. It involves...
Experience: Minimum 3-5 years of work experience in communications A focus on one or more of the following areas would be advantageous: digital media and content, public relations, marketing, creative...
Chatham is a technology and advisory firm whose capital markets execution, accounting, and reporting solutions help asset managers and institutional users of debt optimize and execute their...
The Opportunity The Sr Paid Media Strategist is responsible for leading the paid social media strategy, with a focus on driving revenue and customer growth while adhering to budget and KPI...
Proven experience managing paid media campaigns across platforms such as Google Ads, Meta Ads Manager (Facebook & Instagram Ads), and other digital advertising channels....
About Eos Energy Enterprises Eos Energy Enterprises, Inc. is accelerating the shift to American energy independence with positively ingenious solutions that transform how the world stores power....
Reporting to the Director of Communications, the Social Media Manager will play a lead role in the Communications Team....
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Salary for Media Manager Jobs in Pennsylvania
Highest Education Level
Media Managers in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Staff Supervision
- Organization
- Customer Service
- Problem Solving
- Reporting
- Research Skills
- Driving
- Presentation
- Strategy Development
- Collaboration
- Events
- Media Relations
- Google Analytics
- Content Development
- Budgets
- Facebook Marketing
- Display Advertising
- Paid Search
- Keyword Research
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Advertising Sales
- Brand Identity
- Media Buying
- Digital Sales
- Media Planning
- Broadcasting
- Creative Design
- Marketing Communications
- Marketing Campaigns
- Pay per Click
- Brand Marketing
- Adobe After Effects
- Social Media Management
- Copywriting
- Brand Development
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Public Relations
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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