Media Manager Jobs in Towson, MD
A Media Manager in the Advertising industry oversees the planning, buying, and evaluation of media for clients' advertising campaigns. They are responsible for conducting market research, identifying target audiences, understanding their preferences and habits, and selecting the most effective media platforms to reach them. They negotiate media prices, prepare media schedules, and monitor the success of campaigns, making adjustments as necessary. Essential skills for this role include strong analytical abilities, strategic thinking, negotiation skills, and a deep understanding of media channels and consumer behavior trends.
Before becoming a Media Manager, individuals often start their careers in roles such as Media Planner, Media Buyer, or Account Executive which allow them to gain experience in market research, audience analysis, campaign planning, and client relations. To qualify for the role of a Media Manager, one should have a bachelor's degree in marketing, advertising, or a related field. A master's degree is often preferred. Professional certifications, such as a Certified Digital Marketing Professional (CDMP) or Certified Media Planner (CMP), may provide an advantage. Proficiency in advertising and media software, as well as data analysis tools, is also required.
- Baltimore, MD (7 miles from Towson, MD)
- 30+ days ago
- Baltimore, MD (7 miles from Towson, MD)
- 30+ days ago
planning or buying 2+ years of expertise in digital media, specifically paid social and paid search Proven experience managing annual campaign budgets of $1M+ Skilled in planning and executing multi-channel...
Demographic Data for Towson, MD
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Salary for Media Manager Jobs in Towson, MD
Highest Education Level
Media Managers in Towson, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Manager position
- Staff Supervision
- Organization
- Reporting
- Research Skills
- Driving
- Presentation
- Strategy Development
- Collaboration
- Events
- Pay per Click
- Google Analytics
- Campaign Management
- Content Development
- Budgets
- Facebook Marketing
- Display Advertising
- Paid Search
- Keyword Research
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Online Media
- Brand Identity
- Media Buying
- Digital Sales
- Media Planning
- Broadcasting
- Creative Design
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Adobe After Effects
- Social Media Management
- Copywriting
- Media
- Search Engine Marketing
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Social Media Strategy
- Social Media Marketing
- Digital Marketing
- Branding
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Business Development
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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