Media Director Jobs in Richmond, VA
A Media Director in the advertising industry oversees the planning and execution of all media-related strategies. Their primary role involves designing and implementing effective media campaigns, tracking the performance of these campaigns, and adjusting them as necessary. The director collaborates with various departments to understand the marketing needs and formulate strategies to target ideal demographics. They are also responsible for negotiating ad space and time slots with media outlets, developing media budgets and timelines, and ensuring all media projects comply with brand identity and guidelines.
Important skills for a Media Director include strong leadership and organizational abilities, excellent communication, strategic thinking, and a deep understanding of media channels and marketing strategies. Proficiency in media planning tools, data analysis, and budget management is necessary. Certifications in digital marketing, such as Google AdWords or Facebook Blueprint can enhance credibility. Prior to becoming a Media Director, one could serve roles such as a Media Planner, Media Buyer, or a Media Supervisor, gaining valuable experience in creating and managing media strategies, negotiating with media sales companies, and understanding the dynamics of different advertising channels.
You will also be able to demonstrate the following: Deep expertise in digital media planning and buying with a focus on paid, social and digital channels Proven ability to manage significant budgets...
Marketing, Sales, and Digital Media Manager- Stuart C. Siegel Center
- Richmond, VA
- 90+ days ago
- Richmond, VA
- 90+ days ago
Basic understanding of demographics and media buying ability Requires flexible schedule to cover events....
As assigned, work may include: providing public education; establishing and maintaining a visual identity and brand; making decisions on media buys and advertising; writing scripts and talking points...
Demographic Data for Richmond, VA
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Salary for Media Director Jobs in Richmond, VA
Highest Education Level
Media Directors in Richmond, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Media Director position
- Organization
- Microsoft Excel
- Reporting
- Research Skills
- Scheduling
- Verbal Communication
- Strategy Development
- Collaboration
- Events
- Pay per Click
- Google Analytics
- Website Development
- Google Adwords
- Budgets
- Facebook Marketing
- Paid Search
- Keyword Research
- Google Ads
- Digital Media
- Digital Advertising
- Marketing & Advertising
- Media Sales
- Brand Identity
- Online Media
- Media Buying
- Digital Sales
- Media Planning
- Broadcasting
- Marketing Communications
- Marketing Campaigns
- Brand Marketing
- Media
- Social Media Management
- Copywriting
- Search Engine Marketing
- Adobe Creative Suite
- Graphic Design
- Email Marketing
- Search Engine Optimization
- Social Media Marketing
- Social Media Strategy
- Digital Marketing
- Adobe Photoshop CC
- Branding
- Adobe
- Content Development
- Photography
- Public Relations
- Microsoft PowerPoint
- Bachelor's Degree
- Project Management
- Microsoft Office
- Sales
- Leadership
- Communication Skills
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