Internet Marketing Specialist Jobs in Pittsburgh, PA
An Internet Marketing Specialist in the advertising industry undertakes the task of developing and implementing strategies to promote products, services or brands over the internet. Their primary role includes tasks such as conducting market research, analyzing trends, preparing and executing online advertising campaigns, SEO management, and analyzing data to determine the effectiveness of campaigns. They work towards increasing brand awareness, driving traffic, and generating leads or sales through various online platforms.
To excel in this role, an Internet Marketing Specialist should possess a strong understanding of the digital marketing landscape, SEO, SEM, email marketing, and content management systems. Certification in Google Analytics, Google Ads, or other digital marketing tools is often preferred. Knowledge of web programming languages such as HTML, CSS, and JavaScript can also be beneficial. Prior to becoming an Internet Marketing Specialist, an individual may have roles such as a Content Writer, SEO Executive, or a Digital Marketing Analyst which provide relevant experience in crafting and executing online marketing strategies.
**Primary Responsibilities:** + Develop and deploy single, drip, event, and nurture email programs using Adobe Marketo Engage, while being able to evaluate wins and opportunities + Serve as the email...
Remote WorkKey Responsibilities: Create and execute a new, compelling social media strategy that reimagines how our brand engages with the world online Develop a new social media voice and visual identity aligned...
Demographic Data for Pittsburgh, PA
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Salary for Internet Marketing Specialist Jobs in Pittsburgh, PA
Highest Education Level
Internet Marketing Specialists in Pittsburgh, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Internet Marketing Specialist position
- Staff Supervision
- Organization
- Reporting
- Research Skills
- Scheduling
- Driving
- Time Management
- HTML
- Content Management
- Proofreading
- Calendar Management
- Strategy Development
- WordPress
- Business to Business Sales
- Collaboration
- Events
- Blogging
- Content Marketing
- Google Analytics
- Segmentation
- Marketing Automation
- Content Strategy
- Marketing Strategies
- Email Campaigns
- Brand Awareness
- Storytelling
- Journalism
- Affiliate Marketing
- Content Management System
- Writing Skills
- MailChimp
- HubSpot
- Pardot
- Bachelor's Degree
- Keyword Research
- Canva
- Digital Media
- Marketing Communications
- Marketing Campaigns
- Adobe After Effects
- Copywriting
- Media
- Social Media Management
- Adobe Illustrator
- Search Engine Optimization
- Graphic Design
- Email Marketing
- Adobe Creative Suite
- Website Design
- Social Media Marketing
- Digital Marketing
- Social Media Strategy
- Content Development
- Adobe Photoshop CC
- Adobe
- Photography
- Public Relations
- Sales
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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