Data Analyst Jobs in Kansas City, MO
In the advertising industry, a Data Analyst is responsible for collecting, analyzing, and interpreting complex digital data to help the company make strategic decisions. They use statistical tools to interpret data sets, focusing on trends, patterns, and correlations that may impact business results. A Data Analyst not only transforms raw data into meaningful information but also prepares detailed reports that can help optimize advertising campaigns, customer experiences, and sales strategies. They provide insights into campaign performance, customer behavior, and market trends.
A successful Data Analyst should possess strong analytical skills, critical thinking, and technical skills including knowledge in data models, database design development, and data mining. Proficiency in software like Excel, SQL, and statistical analysis tools (R, Python, or SAS) is a must. Familiarity with data visualization tools like Tableau or PowerBI can be a plus. Data Analysts should also have excellent communication skills to interpret and present data findings to non-technical team members and stakeholders. Certifications like Certified Analytics Professional (CAP) or Microsoft Certified: Data Analyst Associate can prove beneficial. Prior roles that could lead to a Data Analyst position include Business Analyst, Data Scientist, and Market Research Analyst.
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Demographic Data for Kansas City, MO
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Salary for Data Analyst Jobs in Kansas City, MO
Highest Education Level
Data Analysts in Kansas City, MO offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Data Analyst position
- Organization
- Problem Solving
- Reporting
- Networking
- Research Skills
- SQL
- Decision Making
- Analytical Skills
- Engineering
- Business Intelligence
- Modeling
- Forecasting
- Statistics
- Python
- Affirmative Action
- Presentation
- Strategy Development
- Data Management
- Market Research
- Collaboration
- Events
- Google Analytics
- Segmentation
- Cognos
- Essbase
- IBM SPSS Statistics
- Data Mining
- Data Analytics
- Web Analytics
- Marketing Strategies
- Storytelling
- Marketing Analytics
- Tableau
- Controllership
- Machine Learning
- Data Analysis
- Key Performance Indicator
- Qualitative Research
- Marketing Operations
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Adobe Analytics
- Digital Advertising
- Media Planning
- Marketing Campaigns
- Social Media Management
- Media
- Digital Marketing
- Bachelor's Degree
- Microsoft PowerPoint
- Microsoft Office
- Sales
- Microsoft Excel
- Leadership
- Communication Skills
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