Data Analyst Jobs in Massachusetts
In the advertising industry, a Data Analyst is responsible for collecting, analyzing, and interpreting complex digital data to help the company make strategic decisions. They use statistical tools to interpret data sets, focusing on trends, patterns, and correlations that may impact business results. A Data Analyst not only transforms raw data into meaningful information but also prepares detailed reports that can help optimize advertising campaigns, customer experiences, and sales strategies. They provide insights into campaign performance, customer behavior, and market trends.
A successful Data Analyst should possess strong analytical skills, critical thinking, and technical skills including knowledge in data models, database design development, and data mining. Proficiency in software like Excel, SQL, and statistical analysis tools (R, Python, or SAS) is a must. Familiarity with data visualization tools like Tableau or PowerBI can be a plus. Data Analysts should also have excellent communication skills to interpret and present data findings to non-technical team members and stakeholders. Certifications like Certified Analytics Professional (CAP) or Microsoft Certified: Data Analyst Associate can prove beneficial. Prior roles that could lead to a Data Analyst position include Business Analyst, Data Scientist, and Market Research Analyst.
Commercial Analyst - Experienced Graduates (Spring 2025 start)
- Boston, MA
- 11 hours ago
- Boston, MA
- 11 hours ago
Spring 2025 Start Location: Boston, Massachusetts Additional Details: This is a Boston based opportunity with a 4 day in office expectation (Monday - Thursday) with 1 day remote (Friday). At this...
Remote WorkJoin our innovative software company in Waltham, MA, as a Sales and Marketing Data Analyst and play a key role in shaping the future of our sales and marketing efforts....
Commercial Analyst Opportunities at SharkNinja Needham, MA, United States About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated...
Senior Analyst Advertising Technology and Activation Strategies
- Cambridge, MA
- 90+ days ago
- Cambridge, MA
- 90+ days ago
Research: Oversee, conduct, and analyze primary research based on content plan. Publishing: Write/produce content in various formats (reports, blog posts, data digests, infographics, video, etc.)....
Demographic Data for Massachusetts
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Salary for Data Analyst Jobs in Massachusetts
Highest Education Level
Data Analysts in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Data Analyst position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Decision Making
- Analytical Skills
- Business Intelligence
- Customer Relationship Management
- Statistics
- Business Administration
- Critical Thinking
- Strategy Development
- Market Research
- Collaboration
- Events
- Integrated Marketing
- Market Analysis
- Channel Sales
- Google Analytics
- Direct Mail
- Segmentation
- Pivot Tables
- Data Mining
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- ROI Analysis
- Marketing & Sales
- Marketing Analytics
- Competitive Research
- Tableau
- Data Analysis
- A/B Testing
- Qualitative Research
- HubSpot
- Marketing Operations
- Bachelor's Degree
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Business Analytics
- Google Tag Manager
- Microsoft Power Query
- Marketing & Advertising
- Digital Advertising
- Media Planning
- Online Marketing
- Marketing Campaigns
- Media
- Digital Marketing
- Adobe
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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