Data Analyst Jobs in Maryland
In the advertising industry, a Data Analyst is responsible for collecting, analyzing, and interpreting complex digital data to help the company make strategic decisions. They use statistical tools to interpret data sets, focusing on trends, patterns, and correlations that may impact business results. A Data Analyst not only transforms raw data into meaningful information but also prepares detailed reports that can help optimize advertising campaigns, customer experiences, and sales strategies. They provide insights into campaign performance, customer behavior, and market trends.
A successful Data Analyst should possess strong analytical skills, critical thinking, and technical skills including knowledge in data models, database design development, and data mining. Proficiency in software like Excel, SQL, and statistical analysis tools (R, Python, or SAS) is a must. Familiarity with data visualization tools like Tableau or PowerBI can be a plus. Data Analysts should also have excellent communication skills to interpret and present data findings to non-technical team members and stakeholders. Certifications like Certified Analytics Professional (CAP) or Microsoft Certified: Data Analyst Associate can prove beneficial. Prior roles that could lead to a Data Analyst position include Business Analyst, Data Scientist, and Market Research Analyst.
research or data analysis Financial services and/or credit union experience preferred Proven Market Research Analysis experience Or, an equivalent combination of education and experience....
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Salary for Data Analyst Jobs in Maryland
Highest Education Level
Data Analysts in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Data Analyst position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Verbal Communication
- Finance
- Competitive Analysis
- Math
- Decision Making
- Analytical Skills
- Business Intelligence
- Modeling
- Forecasting
- Statistics
- Python
- Presentation
- Strategy Development
- Statistical Analysis System
- Market Research
- Collaboration
- Market Analysis
- Google Analytics
- Strategic Marketing
- Consumer Research
- Segmentation
- Cognos
- Essbase
- IBM SPSS Statistics
- Data Mining
- Customer Acquisition
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- Storytelling
- Marketing Analytics
- Publishing
- Tableau
- Controllership
- Field Marketing
- Data Analysis
- Key Performance Indicator
- Qualitative Research
- HubSpot
- Paid Search
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Adobe Analytics
- Media Planning
- Marketing Campaigns
- Media
- Digital Marketing
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Microsoft Office
- Project Management
- Microsoft Excel
- Leadership
- Communication Skills
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