Data Analyst Jobs in Iowa
In the advertising industry, a Data Analyst is responsible for collecting, analyzing, and interpreting complex digital data to help the company make strategic decisions. They use statistical tools to interpret data sets, focusing on trends, patterns, and correlations that may impact business results. A Data Analyst not only transforms raw data into meaningful information but also prepares detailed reports that can help optimize advertising campaigns, customer experiences, and sales strategies. They provide insights into campaign performance, customer behavior, and market trends.
A successful Data Analyst should possess strong analytical skills, critical thinking, and technical skills including knowledge in data models, database design development, and data mining. Proficiency in software like Excel, SQL, and statistical analysis tools (R, Python, or SAS) is a must. Familiarity with data visualization tools like Tableau or PowerBI can be a plus. Data Analysts should also have excellent communication skills to interpret and present data findings to non-technical team members and stakeholders. Certifications like Certified Analytics Professional (CAP) or Microsoft Certified: Data Analyst Associate can prove beneficial. Prior roles that could lead to a Data Analyst position include Business Analyst, Data Scientist, and Market Research Analyst.
Senior Marketing Data Analyst - Two Rivers Marketing
- Des Moines, IA
- 19 days ago
- Des Moines, IA
- 19 days ago
marketing campaigns Translate business goals and marketing objectives into clear data requirements, and performance metrics, ensuring data collection and analysis plans directly support strategic priorities...
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Salary for Data Analyst Jobs in Iowa
Highest Education Level
Data Analysts in Iowa offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Data Analyst position
- Organization
- Problem Solving
- Reporting
- Research Skills
- Driving
- SQL
- Decision Making
- Analytical Skills
- Business Intelligence
- Customer Relationship Management
- Optimization
- Statistics
- Business Administration
- Strategy Development
- Market Research
- Collaboration
- Events
- Market Analysis
- Channel Sales
- Google Analytics
- Direct Mail
- Segmentation
- Pivot Tables
- Data Mining
- Marketing Automation
- Data Analytics
- Web Analytics
- Marketing Strategies
- ROI Analysis
- Marketing & Sales
- Storytelling
- Marketing Analytics
- Tableau
- Data Analysis
- A/B Testing
- Key Performance Indicator
- HubSpot
- Marketing Operations
- Bachelor's Degree
- Artificial Intelligence
- Data Visualization
- Microsoft Power BI
- Customer Insight
- Google Tag Manager
- Microsoft Power Query
- Google Ads
- Marketing & Advertising
- Digital Advertising
- Advertising Sales
- Digital Sales
- Media Planning
- Marketing Communications
- Online Marketing
- Marketing Campaigns
- Media
- Microsoft PowerPoint
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Leadership
- Communication Skills
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