Internet Marketing Manager Jobs in Massachusetts
An Internet Marketing Manager in the advertising industry is responsible for creating, managing, and implementing online marketing strategies to help drive traffic and attract potential customers. They play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads or customers. Key duties include handling online promotional activities, managing the company's website, overseeing the social media strategy, and conducting market research to determine customer trends and preferences. They also evaluate the performance of marketing campaigns, making use of analytics and other feedback tools.
Important skills for an Internet Marketing Manager include in-depth knowledge of SEO, SEM, and PPC advertising; proficiency in web analytics tools; the ability to analyze data and make data-driven decisions; strong understanding of the online advertising industry, including various platforms and strategies; and excellent communication and project management skills. Certifications in Google Ads, Google Analytics, and Facebook Blueprint can be advantageous. They should also be well-versed with HTML, CSS, and other relevant web technology languages. Prior roles a person may have before becoming an Internet Marketing Manager include Digital Marketing Specialist, SEO Specialist, or Social Media Manager.
Sign up to be notified as soon as new job listings are posted.
Demographic Data for Massachusetts
Moving to Massachusetts? Find some basic demographic data about Massachusetts below.
Internet Marketing Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Internet Marketing Manager Jobs in Massachusetts
Highest Education Level
Internet Marketing Managers in Massachusetts offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Internet Marketing Manager position
- Staff Supervision
- Organization
- Reporting
- Driving
- Decision Making
- Content Management
- Business Intelligence
- Customer Relationship Management
- Calendar Management
- Financial Services
- Strategy Development
- Community Outreach
- Collaboration
- Flexibility
- Implementation
- Brand Management
- Acquisitions
- Google Analytics
- Advocacy
- Customer Acquisition
- Content Development
- ROI Analysis
- Content Management System
- Budgets
- Coaching
- Facebook Marketing
- A/B Testing
- Consumer Packaged Goods
- Paid Search
- Artificial Intelligence
- Google Ads
- Online Media
- Online Marketing
- Media
- Digital Marketing
- Business Development
- Bachelor's Degree
- Microsoft Excel
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills