Social Media Manager

Under the supervision of the director of Integrated Marketing Communications, the Social Media Manager will help inform and implement Capital's social media and content strategy in support of Integrated Marketing Communications goals and a comprehensive marketing communications plan. The Social Media Manager will devise, implement, and measure initiatives to grow, engage and retain followers, fans and promoters of the University, attract prospective students, and help convert them into inquirers and applicants primarily through Capital's social media profiles. Comfortable with community management and social media marketing, this team member will create, build, curate and publish engaging and sharable content across social media channels and Capital's website. With demonstrated experience in photography, graphics production, writing for the web & social media, social media marketing/advertising, storytelling, crisis management and community building, this individual will work with the IMC team and its internal clients to promote the university, build awareness, manage relationships, and market programs.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Build and manage Capital University's official social media channels (existing and emerging), including Capital University Law School and Trinity Lutheran Seminary to increase brand awareness, engagement, tell stories, and attract and convert leads.
• Manage social media strategy and accounts for undergraduate admissions.
• Assist in the management of social media channels for the Conservatory of Music, Athletics, and other campus partners across academic programs, student resources, and community engagement.
• Create paid advertising campaigns for select social media accounts in support of larger campaigns and initiatives promoting brand awareness and student enrollment.
• Build relationships across the university, and attend/cover events to create regular content (i.e., news, profiles, imagery, and videos) that brings the Capital experience to life.
• Design, create and manage the social media content calendar and campaigns (paid and organic) to accomplish University-wide communication and marketing goals.
• Measure, analyze and report on social media management, social media marketing and content strategy KPIs.
• Conduct social listening and monitoring, responding to comments and messages, and reporting and escalating issues as needed.

QUALIFICATIONS:

• Bachelor's degree with one year of related experience in a job or internship setting.
• Skilled in Microsoft Office, Adobe Creative Suite, Sprout Social (or similar platforms), and Canva.
• Must be passionate about learning new technologies and platforms as the social media landscape evolves.
• Strong copywriting skills.
• Self-motivated and driven to produce content in a timely and relevant manner in accordance with brand standards.
• Excellent verbal and communication skills.

PREFERRED QUALIFICATIONS:

• Outgoing and motivated to immerse oneself in everyday campus life to create and share content in the moment.
• Ability to work with and mentor a group of student interns.
• Audio/video production experience using Adobe Creative Cloud or similar editing software.

For more information on Capital University, visit our website at www.capital.edu .

Capital University offers a rich benefits package that includes medical, dental, vision, retirement, family education benefits, short-term and long-term disability, life and critical illness insurance and free parking.

Capital University is an equal opportunity employer. Capital University does not discriminate on the basis of race, color, national or ethnic origin, sexual orientation, religion, sex, gender, age, disability, veteran status, or other characteristics protected by the law.