Social Media Marketing Specialist (Remote)

Full Time Job

$80,000 year

Must be fully fluent in english as their primary language.  Applicants are accepted from any location.  

Social Media Marketing Specialist

Location: Remote

Position Type: Full-Time

About Hydra Cup:

Hydra Cup is revolutionizing the fitness industry with innovative, premium shaker bottles and accessories. We create thoughtful products designed to simplify fitness routines and eliminate everyday frustrations, allowing our customers to focus on achieving their goals. As we expand beyond Amazon and into mainstream markets, we’re searching for a passionate, driven Social Media Marketing Specialist to enhance our digital presence and foster powerful brand growth.

About You:

You have proven experience growing and managing highly-engaging social media accounts—particularly TikTok and Instagram. You thrive on creating impactful, high-quality content, and you have a strong portfolio to show for it. You’re skilled at discovering, negotiating with, and managing influencer partnerships to amplify brand messaging and reach new audiences. You pride yourself on delivering maximum value from every campaign, avoiding wasteful spending, and you’re driven to achieve results through creativity, resourcefulness, and strategic collaboration.

What You’ll Do:

Influencer Outreach & Management:

• Identify, negotiate, and manage partnerships with influencers and micro-influencers primarily on TikTok and Instagram.
   

• Develop campaigns and collaboration strategies designed for maximum impact and efficient budget management.
   

• Maintain strong relationships with influencers to secure ongoing, authentic promotion of Hydra Cup products.
   

Content Creation & Strategy:

• Plan and execute a content calendar with 2 posts per week and daily stories on Instagram and TikTok.
   

• Create compelling and creative posts, including humor, product showcases, storytelling, and real customer testimonials.
   

• Collaborate closely with our in-house graphic designer for visually engaging graphics and videos.
   

Engagement & Growth:

• Actively engage with our social communities, overseeing responses to comments and messages (supported by a marketing assistant for repetitive tasks).
   

• Plan and manage creative monthly engagement initiatives, including giveaways, contests, and collaborations.
   

• Monitor and leverage social media trends to boost relevancy, visibility, and audience engagement.
   

Analytics & Optimization:

• Regularly track and analyze content performance metrics, including engagement rates, follower growth, and ROI.
   

• Adjust strategies based on performance insights, continuously optimizing content and influencer collaborations to maximize impact.
   

Innovation & Trends:

• Leverage knowledge and insights on the latest social media trends and innovative strategies to creatively grow Hydra Cup’s presence.
   

• Identify and implement new tactics and opportunities to stay ahead of the competition.
   

Coordination & Workflow Management:

• Manage and delegate repetitive tasks effectively to the marketing assistant to enhance efficiency.
   

Qualifications & Experience:

• Proven experience managing and growing successful TikTok and Instagram accounts (portfolio examples required).
   

• Strong portfolio demonstrating high-impact content creation and successful influencer collaborations.
   

• Excellent communication and negotiation skills to secure effective influencer partnerships and collaborations.
   

• Ability to clearly demonstrate past campaign successes in a cost-effective and results-driven manner.
   

• Familiarity with social media management tools (Canva, Buffer, Hootsuite) and analytics.
   

• Experience using AI tools such as ChatGPT to enhance content creation and audience engagement is preferred but not required.
   

• Insight into current and emerging social media trends, tactics, and strategies to creatively leverage platforms for growth.
   

• Self-motivated, organized, and capable of working independently and collaboratively.
   

• Experience within the fitness, lifestyle, or wellness industries is a strong plus.
   

Why Join Hydra Cup?

• Entrepreneurial environment with significant flexibility and freedom—this is not a repetitive, mundane role. You’ll have the autonomy to shape your strategies and take complete ownership of your responsibilities.
   

• Significant room for career growth and advancement, including opportunities to increase responsibilities and salary over time.
   

• Flexible, remote working environment.
   

• Competitive salary with performance-based bonuses.
   

• Opportunity to grow with an innovative, fast-paced fitness brand.
   

• Free Hydra Cup products and exclusive employee discounts.
   

• Supportive, collaborative team dedicated to making a real impact.
   

How to Apply:

Submit your resume, a cover letter detailing your relevant experience and approach to influencer and content strategy, and links or examples of TikTok and Instagram accounts you’ve managed or significantly grown. Highlight specific examples demonstrating your strategic, impactful, and efficient approach to social media marketing.

Applications without a portfolio or clear examples of past social media success will not be considered.