Marketing Communications Manager, DSO

#ChangeMakers

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We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.

We empower our employees to perform and make an impact, to question the status quo, to drive change, to stay ahead of the competition. From the first Dental Implant in 1974 to the latest Digital Solution we do things differently than others

We deliver innovation based on evidence. This is part of our employer culture as well as an exceptional team spirit that truly encourages diversity and a powerful can-do attitude.

#WeChangeDentistry every day. Be part of it.

Position Summary
If your talent includes creating and driving creative, measurable digital and traditional marketing communications campaigns, we want to hear from you. The Marketing Communications Manager at Straumann Group is responsible for collaboratively creating and tactically executing the integrated marketing communications strategy for North America in alignment with the Straumann Group brands. This includes planning for and executing integrated marketing tactics both traditional and digital, both paid and earned to help ensure audience engagement and ROI. This position will be one of four MarCom Managers that serve as the gateway for all marketing communications for the North America operation, managing projects for the dental (surgical, restorative, regenerative and biomaterials), lab, digital dentistry, ecommerce, education, and practice growth and service divisions. This job is fast-paced and exciting and is perfect for someone who likes to be part of a highly performing, visible team dedicated to great work and the companys cultural journey. This position is reported to the Senior Director of Marketing Communication and Events.

Job Responsibilities
This position is responsible for, but not limited to, the following:
Building on the business strategy for North America, plan for and implement creative, effective tactics that differentiate our Straumann Group brands from competition and align with the overarching marketing communications strategy supporting dental (surgical, restorative, biomaterials), lab, digital dentistry, ecommerce, education, and practice growth and services
Generate compelling, engaging content to support content-driven integrated strategy. Help identify the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging.
Strategizing and implementing campaigns leveraging both traditional (marketing collateral, print advertising, direct mail, etc.) and digital (social media, digital advertising, websites, email, etc.) marketing tactics.
Responsible for media plan, communication calendar and internal and external communications as related to area of responsibility
Developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events.
Creating and maintaining project plans to successfully move all projects forward in a timely, collaborative and efficient manner.
Providing guidance to the product management team and cross-functionally to teams such as customer service, sales excellence, customer development and operational excellence, to help shape local marketing strategies.
Working with tradeshow manager to develop plans to leverage product promotions to help generate leads at key shows and events
Collaborating with the Digital Marketing Team to help leverage and optimize the Straumann Group digital advertising, social media channels and other digital marketing tactics.
Creating and managing the MarCom budgets in close collaboration with the product management team and Sr. Director of Marketing Communication and Events.
Collaborating with the Tradeshow and Events team and Creative Services Team by participating in all relevant trade shows as needed, while developing creative visuals that differentiate us from competition.
Traveling with sales representatives once per year to gain a deeper understanding of the business and the Straumann Group customer base.
Responsible for monitoring program success and ROI analytics and reporting to appropriate Directors, product managers, etc.
Actively soliciting relevant input from customers and the sales organization to develop new and vibrant marketing collateral.
Assessing state of current materials revise existing literature as appropriate, archive outdated versions, and leverage digital whenever possible.
Developing relationships with peers at Straumann headquarters in Basel, Switzerland, to leverage ideas and materials, and align with overarching brand.
Being a strong Straumann Group brand ambassador ensuring all sales and marketing collateral reflects and adheres to corporate branding standards.

Physical Attributes:
May sit for extended periods of time.
Utilize dexterity abilities to perform typing, operate a computer and other office equipment, to perform filing, and related job responsibilities and attention to detail competence.

Minimum Qualifications
BA/BS degree in Advertising, Marketing, Public Relations, Communications or related field
5+ years of experience in Marketing Communications role or related field developing content and implanting campaigns
5+ years of experience with digital marketing and advertising

Preferred Qualifications:
MBA
Digital Marketing certification
Excellent writing skills
Experience in go-to-market strategy
Experience in campaign design and execution
Experience in data analytics and creating dashboards
Experience in graphic design
Demonstrated project management skills
Proven lead generation expertise that resulted in ROI
Strong communications and time-management capability
Strong attention to detail
Strong research, analytics and reporting capability
Exceptional interpersonal skills
Demonstrated creative, writing, editing, and multi-tasking capabilities
Experience and success working in a matrix organization and collaborating cross-functionally
Strong business acumen
Highly motivated self-starter with excellent communication and interpersonal skills
Detail-oriented with the ability to multitask in a fast-paced environment
Excellent time management and organizational skills
Creative/critical thinking and problem-solving skills

Salary: $105,000 - $115,000/Annually. The final pay for this position will vary based on geographic location and candidate experience relative to what the company reasonably anticipates for this position.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Employment Type: Full Time

Alternative Locations: United States : Andover (MA)

Travel Percentage: 0 - 10%

Requisition ID: 21097