Marketing and Branding Coordinator

Marketing and Branding Coordinator About Nassau Candy Nassau Candy is a premier wholesale manufacturer and distributor of specialty confections, gourmet foods, and promotional products. With a long-standing reputation for innovation and quality, we bring trend-forward products to market across retail, seasonal, and specialty channels. Location: Hicksville, NY Position Overview The Marketing and Branding Coordinator plays a key role in supporting Nassau Candys brand, product, and marketing initiatives. Reporting to the Director of Brand Strategy, this position partners cross-functionally with Marketing, Merchandising, Creative, Production, and external suppliers to support go-to-market execution across in-house brands, seasonal programs, and distributed products.This is a highly collaborative, deadline-driven role ideal for a detail-oriented, organized professional who thrives in fast-paced environments and enjoys managing multiple projects simultaneously. Key Responsibilities Brand, Marketing & Product Development Observe, analyze, and report on market, consumer, and competitor trends Research trends and competitors for innovation concepts and flavor profile introductions Support creative ideation, product naming, and product copy development Assist in managing product development from initial concept through final production while adhering to launch calendars Partner with leadership to help establish and maintain brand guidelines, metrics, and standards Marketing Calendar & Launch Management Maintain full ownership of the Marketing calendar, including timelines, milestones, and deadline management Provide go-to-market launch support for in-house branded products, seasonal assortments, and distributed items Support digital launches and development of sell sheets and launch materials for the sales team Cross-Functional & Merchant Collaboration Serve as a primary point of contact with the merchant team for sample requests and in-stock availability for email and promotional announcements Own Jotform processes related to marketing, sampling, and internal requests Act as a liaison across departments to ensure deadlines are met for both seasonal and everyday assortments Item & Catalog Management Oversee timely completion of all item setup and maintenance on the company website, including product descriptions, photography, SEO optimization, meta descriptions, and product attributes Ensure timely launch of seasonal catalogs by coordinating between merchants and the digital marketing team Manage samples, SKU lists for landing pages, and completion of copy and metadata for seasonal programs Tradeshow, Presentation & Media Support Assist in planning and execution of the tradeshow program, including Gourmet Food and Sweets & Snacks trade shows Support creation of new business presentations and coordinate samples as needed Assist in writing and coordinating press releases for company news and product launches, including sampling when required Creative & Production Coordination Serve as a liaison with the creative team to execute brand vision across packaging and marketing materials Coordinate artwork execution with proper die lines, fills, and production requirements Project & Account Support Maintain organization of development timelines, documentation, and approvals Support reporting and tracking related to product launches and brand initiatives Assist on select key accounts as needed Ensure accuracy, follow-through, and brand alignment across all assigned projects QualificationsMinimum of 3 years of product development, process development, or related experience in CPG or a similar field Experience with retail merchandising, marketing, and/or social media Strong interest in trend research and competitive analysis Excellent organizational skills with the ability to manage multiple projects simultaneously Strong analytical, research, and computer skills Effective communication skills (written, verbal, interpersonal, and presentation) Ability to work autonomously in a fast-paced, high-performing environment Food & Beverage industry experience strongly preferred Soft Skills Highly organized and detail-oriented Proactive, adaptable, and solutions-focused Strong collaborator with cross-functional teams Curious, creative, and trend-driven mindset What We Offer Competitive compensation Paid holidays and vacation Medical, dental, vision, AFLAC, and pet insurance 401(k) plan Entrepreneurial, collaborative work environment Employee discountsand more! Equal Opportunity Statement Nassau Candy is an Equal Opportunity Employer and is committed to fostering a diverse and inclusive workplace.