Digital Media Specialist

Digital Media Specialist

Position Title: Digital Media Specialist
Reports To: Director of Communications
Supervises: None
Terms of Employment: 12-Month Position
FLSA Status: Exempt
Salary Schedule: Admin I
Starting Salary: $50,000. Final salary placement will be determined based on the candidate’s experience, qualifications, and district salary guidelines.

Job Summary

The Digital Media Specialist manages and enhances the district’s digital presence through
social media, photography, video production, website management, and multimedia
storytelling. This position promotes district programs, celebrates student and staff
achievements, supports enrollment and engagement efforts, and strengthens
community trust through creative and strategic digital communication aligned with
district priorities and brand standards.

Essential Duties and Responsibilities

Social Media Management

• Plan, create, schedule, and manage content across district social media platforms to inform, engage, and celebrate the Franklin County Schools community.
• Monitor district social media accounts and assist with timely responses to comments, messages, and community engagement as directed.
• Monitor social media trends, analytics, and engagement data to support continuous improvement of district digital communication efforts.

Digital Storytelling & Multimedia Production

• Capture and produce photography, video, graphics, and multimedia content highlighting student achievement, classroom innovation, district initiatives, school events, and staff accomplishments.
• Edit and produce digital media content for social media, district websites, newsletters, presentations, and promotional materials.
• Ensure digital content reflects district priorities, brand standards, and professional communication practices.

Website Management

• Maintain and update district websites to ensure timely, accurate, accessible, and engaging information for families, staff, students, and stakeholders.
• Collaborate with schools, webmasters, and departments to support website updates and digital communication needs.
• Assist in ensuring digital content and district websites meet accessibility and usability standards.

Marketing & Enrollment Promotion

• Support digital marketing campaigns that promote district programs, highlight school opportunities, and strengthen enrollment and community awareness efforts.
• Promote district initiatives, recognitions, events, and programs through digital communication platforms.

Event Coverage & Community Engagement

• Provide photography, video coverage, and digital promotion of district events, celebrations, recognition programs, athletic events, and community activities.
• Collaborate with schools and departments to identify and highlight programs, accomplishments, and special events across the district.

Strategic Communications Support

• Assist the Director of Communications with strategic communication initiatives, multimedia projects, marketing campaigns, branding efforts, and special projects.
• Assist with timely digital communication during emergency situations, urgent matters, or high-profile district events.
• Support communication efforts that strengthen community engagement, transparency, and public trust.
• Support consistent visual branding and digital communication practices across district and school platforms.
• Stay informed about emerging digital media trends, tools, and best practices that support innovation and continuous improvement in district communications.

Minimum Requirements

Education

Bachelor’s degree in Digital Media, Communications, Marketing, Media Production, or a
related field required.

Licenses/Certifications
Valid North Carolina driver’s license required.

Preferred Qualifications

• Experience managing social media accounts for organizations preferred.
• Experience with photography, videography, video editing, graphic design, and multimedia storytelling preferred.
• Familiarity with social media analytics, digital marketing tools, website management platforms, and content management systems (CMS) preferred.
• Strong organizational, communication, and time management skills.
• Ability to manage multiple projects, priorities, and deadlines simultaneously.

Physical Requirements

• Ability to sit for extended periods while performing administrative duties.
• Must be able to communicate clearly and effectively, both verbally and in writing.
• Occasional standing, walking, bending, and ability to lift up to 25 pounds.
• Ability to travel between schools and district locations as needed.
• Manual dexterity to use computers, cameras, audiovisual equipment, and other multimedia tools.

Working Conditions

Typical work hours follow a standard administrative schedule but may occasionally
require evening or weekend work to attend district events, athletic events, community
programs, or respond to communication needs and emergency situations.

Evaluation
Performance will be evaluated in accordance with Board policy and administrative procedures.

Disclaimer
The above statements are intended to describe the general nature and level of work
being performed by an employee assigned to this position. They are not intended to be
an exhaustive list of all responsibilities, duties, and skills required. The district reserves
the right to modify, add, or remove duties as necessary.