Market Research Analyst

The Market Research Analyst designs and fields the customer research that tells the team what customers will actually pay for specific features at specific price points

This role will inform the analytical framework assessing content application, competitive benchmarking, market intelligence and dealer ordering. They will create recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance.

KEY RESPONSIBILITIES

Responsibilities:

• Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band
• Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations
• Translate research findings into specific content recommendations the analytical team can model.
• Manage external research vendor relationships (J.D. Power, custom research firms)
• Produce research insight reporting for the Vehicle Optimization team as well as Brand Operations teams

REQUIRED QUALIFICATIONS

Basic Qualifications:

• Bachelors Degree Required
• Minimum 3 years in market research with a quantitative methods focus
• Hands-on experience designing and fielding conjoint, MaxDiff, or discrete choice studies
• Strong analytical skills; comfort with statistical software (R, SPSS, or equivalent)
• Strong written and visual communication; ability to translate research into business recommendations
• Experience managing research vendors and budgets

PREFERRED QUALIFICATIONS

Preferred Qualifications:

• Automotive experience; familiarity with incentive program structures and pricing economics.
• Familiarity with willingness-to-pay modeling, price elasticity research, or pricing research
• Experience working with J.D. Power, GfK, or equivalent automotive research providers