Marketing Data Analyst

Kforce is immediately adding a full-time Marketing Data Analyst in support of our nationally recognized, Consumer and Commercial Electronic R&D client in Spring, Texas (TX).

Duties Include:

• Act as a conduit between media, data infrastructure, data sciences, and marketing teams
• Supports formalization of goal setting and success measurement process for campaigns and digital projects
• Utilizes and optimizes marketing dashboards and data models
• Presents recommendations based on data analyses
• Supports data integrity, data accuracy, and testing processes
• Partners with internal and vendor support teams to report and resolve data/campaign discrepancies
• Advocates for data and analytics needs in markets and countries* Strong analytical thinking, adept at technical analysis, and skilled in handling data
• Quick to learn and apply new analytical techniques, with a foundational grasp of research methodology
• Proficient in Excel, Access, statistical analysis, and financial modeling
• Growing business acumen and technical expertise specific to the role
• Effective verbal and written communication abilities
• Basic understanding of project management principles
• Familiarity with Power BI is required, along with proficiency in SQL Server and MySQL; Knowledge of data warehousing, data mining, and data mapping is also advantageous
• Ability to work on multiple, large, time sensitive projects or work streams; Able to identify emerging trends from market and industry data, and help with clear and compelling new business recommendations