Creative Manager

Campers Inn RV is looking for a Creative Manager to lead creative across our 50+ dealership network. This role owns visual direction and brand standards across every channel, leads two functional leads (Creative and Content), and drives AI adoption across every creative workstream.

At Campers Inn RV, we re more than a dealership-we re a team driven by purpose, innovation, and a commitment to helping people enjoy the RV lifestyle and find their AWAY. Our vision is to be the RVer s Trusted Resource for our employees, customers, and partners, and to lead the industry through forward-thinking ideas and positive change. As we continue to expand across the country and prepare for global growth, we re proud to offer meaningful career paths, strong development opportunities, and the chance to make a real impact in the communities we serve.

Founded in 1966 by Art and Fran Hirsch, Campers Inn RV has grown into the Nation s Largest Family-Operated RV Dealership, with nearly 50 locations in over 20 states. Our family-focused roots still guide us today-treating every employee and customer with fairness, respect, and genuine care. We believe in living our core values of Integrity, Teamwork, Continuous Improvement, and Sustainability in everything we do.

Our dedication to excellence has earned us national recognition. Since 2010, we ve been named a Top 50 RV Dealership in the U.S. every year and were recently honored by RVBusiness as one of the Top 5 Blue Ribbon RV Dealerships in the industry.

Join Campers Inn RV and be part of a company where your career can grow, your contributions are valued, and your work truly makes a difference.

What We Offer Hybrid schedule based out of our Jacksonville, FL headquarters

Ongoing career development opportunities: specialized job training, certifications, professional development, and assistance in continuing education

Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including: Major Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance (Basic, Supplemental, Spouse, and Child available)

Employee Assistance Program (EAP)

Paid Time Off

Qualified retirement plan (401k) with Employer Match

Fair and competitive compensation

Essential Job Functions This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

Sets and enforces visual direction and brand standards across all channels (paid, organic, owned, and on-site)

Translates brand strategy into distinctive creative concepts and provides final creative approval on major campaigns

Leads two functional leads (Creative Lead and Content Lead) and the teams beneath them, including designers, videographers, and content creators

Partners with the team to test, measure, and evolve creative based on results

Drives AI adoption across every creative workstream, including concepting, production, and review

Builds and maintains a creative-effectiveness scorecard in partnership with Performance

Ensures consistent brand presentation across 50+ dealership locations as the network expands

Develops and coaches direct reports, including performance management, hiring, and career development

Manages creative production volume without compromising quality or brand standards

Qualifications Education:

Bachelor s degree in marketing, design, communications, or related field preferred

Experience:

5+ years in high-volume creative environments

5+ years of campaign concepting and creative strategy ownership

5+ years managing creative teams (not just leading projects)

Demonstrated history of using performance data (CTR, conversion, retention, lift) to evolve creative output

Strong, demonstrable application of AI tools in creative work, with examples and clear point of view

Retail, automotive, or experience-led brand background preferred

Abilities:

Demonstrated excellent oral and written communication skills, along with excellent interpersonal skills

Ability to set creative direction with confidence and ship to a defined standard

Ability to read performance data and adjust creative output accordingly, including comfort changing direction when work isn t performing

Ability to multitask in a fast-paced environment

Reliable and strong work ethic

Commitment to superior customer service

Ability to work independently as well as on a team

Knowledge or ability to learn company computer systems and applications, including creative production and AI tooling

Ability to work flexible hours as required, which may include evenings and weekends

Camper s Inn RV is proud to be an Equal Opportunity Employer and Drug Free workplace. We are committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Camper s Inn RV makes hiring decisions based solely on qualifications, merit, and business needs at the time.