Paid Media Manager, Performance Intelligence

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team! The Manager, Paid Media is responsible for developing paid digital media plans/strategies designed to impact clients' business outcomes. They will plan, execute, and optimize performance marketing campaigns across a range of digital media channels to meet client objectives and KPIs. This role is inherently cross-functional. A successful candidate will be highly analytical, resourceful, customer focused, team oriented, and will have an ability to work independently under time constraints to meet deadlines. This role requires a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution. Your potential coming to life: Joining our team means you will Maintain a deep understanding of company capabilities and the client business Develop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuances Act as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to life Execute all aspects campaign management processes - campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reporting Maintain relationships with key vendors, platforms, and technology partners Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts Support training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platforms Basic Qualifications: 4+ years digital media experience planning and/or buying across programmatic / display/ video/mobile and paid social A bachelor's degree in a related field or equivalent work experience Preferred Qualifications: At least 1 year of experience in-console audience-based RTB media Display management experience, from strategic proposal creation to trafficking ads through ad servers Proficient firsthand knowledge of programmatic display and video management from targeting to optimization and execution Comfortable recommending and implementing strategic paid social campaigns across Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, YouTube, and TikTok Understanding of full-funnel campaigns, and ability to analyze and articulate how upper- and mid-funnel tactics contribute to and improve lower-funnel performance Ability to understand key client information, including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace Develop digital media plans, implement, and optimize campaigns, and impart knowledge to more junior team members Experience with both B2C and B2B campaigns in financial services or consumer technology Knowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics) Understanding of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360 Intermediate to advanced Excel and PowerPoint skills Strong communication skills, analytical abilities, perform well under pressure, and be a team player $72,000 - $100,000 a year #LI-JLF An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH's total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing. DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know. It started with one man's passion to make an impact through stories 70 years later, we are the world's largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We're global, yet local We offer more than just a career - we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients' business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.