Director, Advertising Insights & Audience Strategy-Xumo
- Elevance Health
- Alpharetta, Georgia
- Full Time
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Director, Advertising Insights & Audience Strategy-Xumo
Philadelphia, Pennsylvania; Irvine, California
Apply Now Save Job
Overview
Success Profile
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Responsibilities
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More About Comcast
Overview
Our product management team helps in developing and launching solutions that meet and exceed customer needs. They collaborate with cross-functional teams to steer products from inception to market, ensuring they align with our business goals and customer expectations.
Back to nav
Success Profile
What makes a successful Director, Advertising Insights & Audience Strategy-Xumo at Comcast? Check out these top traits and explore role-specific skills in the job description below.
Leadership
Flexible
Problem Solving
Communicator
Proactive
Strategic
Back to nav
Benefits
We're proud to offer comprehensive benefits to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Paid Time off
We know how important it can be to spend time away from work to relax, recover from illness, or take time to care for others needs.
Physical Wellbeing
We offer a range of benefits and support programs to ensure that you and your loved ones get the care you need.
Financial Wellbeing
These benefits give you personalized support designed entirely around your unique needs today and for the future.
Emotional Wellbeing
No matter how you're feeling or what you're dealing with, there are benefits to help when you need it, in the way that works for you.
Life Events + Family Support
Benefits that support you no matter where you are in life's journey.
See All Benefits
Back to nav
Responsibilities
Director, Advertising Insights & Audience Strategy-Xumo
Location Philadelphia, Pennsylvania, Irvine, California
Req ID R436633
Job Type Full Time
Category Business Development
Date posted 05/05/2026
Apply Now Save Job
Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast's global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible.
Job Summary
We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will serve as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This individual will also play a key role in translating audience insights into actionable strategies and compelling narratives that support both internal decision-making and advertiser engagement. This role sits at the intersection of data strategy, ad sales, marketing, product, and revenue enablement. The ideal candidate will have a deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes.
Job Description
Additional Job Info/Summary:
Success requires influencing and aligning senior stakeholders across business units through strong credibility and relationship building. Success also requires balancing long-term platform vision with near-term impactdriving adoption of XIP while ensuring its outputs are relevant, actionable, and aligned with business and advertiser needs.
Position is office based in Philadelphia, PA or Irvine, CA- 4 days a week in office/1 day remote
Core Responsibilities
Identify and prioritize high-value and differentiating audience segments within XIP
Partner with Direct Ad Sales to understand advertiser needs and translate audience insights into narratives and go-to-market approaches that inform advertiser strategy and drive measurable revenue outcomes
Develop and drive audience-based go-to-market strategies, including packaging and positioning
Incorporate feedback from sales teams and campaign performance to refine and improve audience offerings over time
Serve as the business owner of audience strategy powered by the Xumo Identity Platform
Lead cross-functional collaboration with ad sales, marketing, product, and technology teams to integrate audience segmentation models into broader analytics and business workflows
Partner with content and editorial teams to align audience segmentation strategies with content and programming decisions, enabling more effective targeting and improved yield
Draft and manage requirements and other supporting business documentation
Develop and evolve audience segmentation frameworks to support personalization, targeting, campaign effectiveness, and overall business value
Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
Drive adoption of data-driven decision making by making audience insights accessible and actionable across teams
Track performance and ROI of targeted campaigns and translate results into insights that inform future segmentation, targeting, and strategy
Stay up-to-date on industry trends and best practices in data-backed audience development and segmentation
Other duties and responsibilities as assigned
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent, and punctual attendance
Ability to operate in a fast-paced environment with evolving priorities
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Campaign Development; Data-Driven Decision Making; Digital Advertising; Customer Segmentation Analysis; Audience Building; Stakeholder Influence; Targeted Advertising
Salary:
Pay Range: This job can be performed in California with a good faith estimated pay range upon hire of $135,819.09 USD - $251,516.83.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
Apply Now Save Job
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Back to nav
Hear from our people
Days in the office where we collaborate and whiteboard, and crack those hard problems to solve those are the days that mean the most.
Theresa
Customer Onboarding and Product Management
Back to nav
Culture
At Comcast you can have work/life balance in an inclusive environment where you can be your authentic self.
Comcast provides many opportunities to build skills and grow in your career and a top-notch benefits, time off and perks package.
We are committed to delivering reliable, effortless experiences to our customers no matter how they choose to interact with us.
You will build personal relationships on a growing team that while making Xfinity a best-in-class, most-loved brand.
Back to nav
More About Comcast
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Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast endeavors to make our career site accessible to any and all users. If you would like to contact us regarding accommodations for any part of the application or interview process, please contact .... Any inquiries regarding employment application status, resume submittal, open positions and any other general inquiries will not receive a response so please visit our FAQ page for more information. Comcast participates in the E-VERIFY PROGRAM in our hiring practices to achieve a lawful workforce. Comcast is a drug-free workplace.
Cookie Preferences
Current Employees
Candidates
Job Opportunities
Life @ Comcast
Benefits
Early Career
FAQs
Search Jobs
Search Jobs by Keyword
Location
Radius
select radius
5 miles
15 miles
25 miles
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50 miles
Search Jobs
Director, Advertising Insights & Audience Strategy-Xumo
Philadelphia, Pennsylvania; Irvine, California
Apply Now Save Job
Overview
Success Profile
Benefits
Responsibilities
Hear From Our People
Culture
More About Comcast
Overview
Our product management team helps in developing and launching solutions that meet and exceed customer needs. They collaborate with cross-functional teams to steer products from inception to market, ensuring they align with our business goals and customer expectations.
Back to nav
Success Profile
What makes a successful Director, Advertising Insights & Audience Strategy-Xumo at Comcast? Check out these top traits and explore role-specific skills in the job description below.
Leadership
Flexible
Problem Solving
Communicator
Proactive
Strategic
Back to nav
Benefits
We're proud to offer comprehensive benefits to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Paid Time off
We know how important it can be to spend time away from work to relax, recover from illness, or take time to care for others needs.
Physical Wellbeing
We offer a range of benefits and support programs to ensure that you and your loved ones get the care you need.
Financial Wellbeing
These benefits give you personalized support designed entirely around your unique needs today and for the future.
Emotional Wellbeing
No matter how you're feeling or what you're dealing with, there are benefits to help when you need it, in the way that works for you.
Life Events + Family Support
Benefits that support you no matter where you are in life's journey.
See All Benefits
Back to nav
Responsibilities
Director, Advertising Insights & Audience Strategy-Xumo
Location Philadelphia, Pennsylvania, Irvine, California
Req ID R436633
Job Type Full Time
Category Business Development
Date posted 05/05/2026
Apply Now Save Job
Xumo, a joint venture between Comcast and Charter Communications, was formed to develop and offer a next-generation streaming platform for the entire entertainment industry. The company consists of three primary lines of business: Xumo devices, Xumo Play, and Xumo Enterprise. Powered by Comcast's global entertainment platform, Xumo devices feature a world-class user interface with universal voice search capabilities, making it easy for consumers to find and enjoy their favorite streaming content. Xumo Play is a free ad-supported streaming TV (FAST) service offering hundreds of linear channels and on-demand options. Xumo Enterprise provides tools and services for content creators, distributors, and advertisers to make FAST content more accessible.
Job Summary
We are seeking a dynamic and collaborative individual to help drive efforts around our emerging Xumo Identity Platform. This individual will serve as the primary point person for the platform, driving its adoption and integration across the organization to deliver deeper audience insights and enable more effective targeting. This individual will also play a key role in translating audience insights into actionable strategies and compelling narratives that support both internal decision-making and advertiser engagement. This role sits at the intersection of data strategy, ad sales, marketing, product, and revenue enablement. The ideal candidate will have a deep understanding of audience segmentation, targeting, and a proven track record of translating data into actionable strategies that improve engagement and revenue outcomes.
Job Description
Additional Job Info/Summary:
Success requires influencing and aligning senior stakeholders across business units through strong credibility and relationship building. Success also requires balancing long-term platform vision with near-term impactdriving adoption of XIP while ensuring its outputs are relevant, actionable, and aligned with business and advertiser needs.
Position is office based in Philadelphia, PA or Irvine, CA- 4 days a week in office/1 day remote
Core Responsibilities
Identify and prioritize high-value and differentiating audience segments within XIP
Partner with Direct Ad Sales to understand advertiser needs and translate audience insights into narratives and go-to-market approaches that inform advertiser strategy and drive measurable revenue outcomes
Develop and drive audience-based go-to-market strategies, including packaging and positioning
Incorporate feedback from sales teams and campaign performance to refine and improve audience offerings over time
Serve as the business owner of audience strategy powered by the Xumo Identity Platform
Lead cross-functional collaboration with ad sales, marketing, product, and technology teams to integrate audience segmentation models into broader analytics and business workflows
Partner with content and editorial teams to align audience segmentation strategies with content and programming decisions, enabling more effective targeting and improved yield
Draft and manage requirements and other supporting business documentation
Develop and evolve audience segmentation frameworks to support personalization, targeting, campaign effectiveness, and overall business value
Collaborate with analytics, marketing, product, and revenue stakeholders to identify and activate high-impact use cases
Establish processes and best practices for segment governance, audience taxonomy, and performance tracking
Drive adoption of data-driven decision making by making audience insights accessible and actionable across teams
Track performance and ROI of targeted campaigns and translate results into insights that inform future segmentation, targeting, and strategy
Stay up-to-date on industry trends and best practices in data-backed audience development and segmentation
Other duties and responsibilities as assigned
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent, and punctual attendance
Ability to operate in a fast-paced environment with evolving priorities
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Campaign Development; Data-Driven Decision Making; Digital Advertising; Customer Segmentation Analysis; Audience Building; Stakeholder Influence; Targeted Advertising
Salary:
Pay Range: This job can be performed in California with a good faith estimated pay range upon hire of $135,819.09 USD - $251,516.83.
Comcast intends to offer the selected candidate base pay within the posted range for this role at the time of posting dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
10 Years +
Apply Now Save Job
Share this job
X
Back to nav
Hear from our people
Days in the office where we collaborate and whiteboard, and crack those hard problems to solve those are the days that mean the most.
Theresa
Customer Onboarding and Product Management
Back to nav
Culture
At Comcast you can have work/life balance in an inclusive environment where you can be your authentic self.
Comcast provides many opportunities to build skills and grow in your career and a top-notch benefits, time off and perks package.
We are committed to delivering reliable, effortless experiences to our customers no matter how they choose to interact with us.
You will build personal relationships on a growing team that while making Xfinity a best-in-class, most-loved brand.
Back to nav
More About Comcast
Comcast's MachineQ Unveils MQio 9w: A New Remote Telemetry Device Revolutionizing Operational Efficiency and Equipment Management
MachineQ, a Comcast Company, today announced the launch of the MQio 9w, an IoT device that transforms non-connected equipment into smart assets.
Comcast Unveils Industry-First Gateway Designed for Apartment Buildings Enabling Instant' Connectiity for Residents
Comcast has launched a new, innovative gateway with Tri-Band WiFi 6E technology that delivers faster speeds, lower latency, and Instant On' connectivity to apartment residents.
Xfinity's Most Sustainable Packaging Yet, Made in the USA
From design and manufacturing to shipping and recycling, we designed our latest hardware packaging solution with conservation at its core.
Back to nav
Jobs For You
Featured Jobs
Recently Viewed Jobs
Saved Jobs
Senior Manager, Product Market Readiness & Business Operations
Philadelphia, Pennsylvania Business Development 05/07/2026
Sr. Director, Commercialization
Philadelphia, Pennsylvania, New York, New York, Englewood, Colorado, Southfield, Michigan, Alpharetta, Georgia, Wayne, Pennsylvania Business Development 05/07/2026
Manager, Internet Product Marketing
Philadelphia, Pennsylvania Business Development 05/07/2026
Talent Community
Join our talent community so we can get to know you better, learn more about your skills and experience, and how they could align with future open positions at Comcast.
Sign Up Here
Job Alerts
Sign up for Job Alerts to be the first to know about new opportunities. After signing up or logging in to Workday, select Job Alerts in the top right corner to create a new alert or edit an existing one.
Get Started
Got a Question?
Check our FAQs or connect with @ComcastCareers
(opens in new window)
.
X
Glassdoor
YouTube
COMCAST CAREERS
Job Opportunities
Life @ Comcast
Benefits
Early Career
FAQ
Search Jobs
Talent Community
OTHER CAREER OPTIONS AT COMCAST
NBCUniversal Careers
Universal Studios Hollywood Careers
Universal Studios Orlando Careers
Sky Careers
COMCAST CORPORATE
Comcast Corporate
Terms
Candidate Privacy
Comcast Policy on EEO
Do Not Sell My Personal Information
Motion Settings
Sitemap
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law. Comcast endeavors to make our career site accessible to any and all users. If you would like to contact us regarding accommodations for any part of the application or interview process, please contact .... Any inquiries regarding employment application status, resume submittal, open positions and any other general inquiries will not receive a response so please visit our FAQ page for more information. Comcast participates in the E-VERIFY PROGRAM in our hiring practices to achieve a lawful workforce. Comcast is a drug-free workplace.
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Job ID: 520632068
Originally Posted on: 5/10/2026
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