Senior Paid Media Manager

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact. We are looking for a Senior Paid Media Manager to drive effective marketing campaigns and programs that generate leads and opportunities. You will lead the implementation of program and campaign strategies, plans, and tactics that result in the successful impact of corporate sales and marketing shared objectives. Responsibilities Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.) Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline Own content and editorial calendar to support demand generation efforts Own the marketing prospect database and improve the size and quality of marketable contacts Develop demand generation marketing playbooks and automate systems that can be measured and scaled Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awareness and interest Manage marketing automation system and integration with CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success Qualifications 8+ years of relevant experience as a B2B SaaS/CPaaS Demand Generation Marketer preferably in the cloud tech space Proven experience in selling and promoting SaaS/CPaaS products with strong customer-centricity Must love data, analytics, have a strong desire to move things and have a measurable impact The compensation range reflects the Company's good faith belief at the time of posting. 8x8 has different base pay ranges for different work locations within the United States, which allows us to pay employees competitively and consistently in different geographic markets. The range above reflects the potential base pay across the U.S. for this role; the applicable base pay range will depend on what ultimately is determined to be the candidate's primary work location. Further, individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience, knowledge, success, education and skills. Base pay ranges are reviewed and typically updated each year. Offers are made within the base pay range applicable at the time. Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee's role. Salary Ranges: $134,000.00 - $201,000.00 8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. For 8x8 jobs located in the US: 8x8 participates in the E-Verify program. View the Participant Poster in English and Espanol. View the Right to Work Poster in English and Espanol. We also provide reasonable accommodation to individuals with disabilities in accordance with applicable laws. Learn more or email us at ... (Include Reasonable Accommodation in the subject line) Our Job Applicant Privacy Notice can be found here. Learn more on our company website at www.8x8.com follow our pages on LinkedIn, Twitter, Facebook and Instagram. We're glad you're here. But this isn't our main career hubthink of it as a side door. For the full experienceincluding how we hire, what life at 8x8 is really like, and all our current open roleshead over to our main careers site. Explore Careers at 8x8 See Open Roles Learn How We Hire Meet our people, explore our EVP pillars, and learn how we're shaping the future of connected communication. Want to see what life at 8x8 really looks like? Follow us for a behind-the-scenes look at our people, culture, and what we're building together. LinkedIn | Instagram | Facebook Glassdoor | Twitter (X) | YouTube