Public Relations Specialist IV

Welcome! Service Experts is seeking a Social Media & PR Manager to lead the strategy, planning, creation, and execution of national organic social media and public relations efforts, including proactive earned media strategy, executive thought leadership, and brand storytelling across national outlets. This role will own the national social presence across Facebook, Instagram, LinkedIn and YouTube, while also helping support and scale content across 75+ local Facebook pages. This is an exciting opportunity to help establish and evolve the social brand voice for Service Experts. The person in this role will play a key part in shaping how the brand shows up across social platforms, creating a stronger, more consistent, and more engaging presence for both national and local audiences. This person will be responsible for building content calendars aligned to national go-to-market priorities, briefing and managing agency partners, creating and editing social-first content directly, supporting local market requests, and reporting on engagement and performance. In addition, this role will manage the public relations agency to drive earned media opportunities and ensure those placements are amplified across owned channels through coordinated social, article, and video content. The ideal candidate is both strategic and hands-on, with experience developing brand stories, managing agencies, creating compelling content, and connecting earned and owned media into a unified brand presence. Key Responsibilities Organic Social Media Strategy & Management Lead the organic social media strategy for Service Experts' national brand channels across Facebook, Instagram, and LinkedIn. Ensure relevant video content is uploaded and optimized on YouTube. Oversee and help guide content strategy for 75+ Facebook pages, 1 national Instagram profile and company LinkedIn ensuring alignment with brand standards and business priorities Build and manage social content calendars based on national go-to-market messaging, seasonal priorities, home services offers, and business initiatives Partner with internal stakeholders to translate marketing priorities into engaging, channel-appropriate social content Support local market and field requests with social guidance, content recommendations, and coordination as needed Develop and execute national public relations strategies that elevate Service Experts' executive leaders, subject-matter experts, and brand authority Identify, plan, and orchestrate high-impact executive and expert media opportunities, including national interviews, commentary, features, and speaking opportunities Partner with senior leadership to prepare executives for press engagements, including messaging, talking points, and interview prep Help define, develop, and maintain the company's social brand voice across platforms Use social platform tools to post content to profiles and respond to social comments Monitor social trends, audit competitor social posting, platform updates, and audience behavior to continuously improve strategy and performance Reseach, evaluate and recommend expansion opportunities across emerging and additional social profiles to grow the brand reach and relevance Content Creation & Creative Direction Create, edit, and publish social-first content for brand channels, including copy, creative concepts, short-form videos, graphics, and other platform-native assets Brief and manage creative partners to develop content that aligns with brand voice, campaign goals, and channel best practices Ensure content is optimized by platform and tailored to audience, format, and business objective Maintain brand consistency while evolving content to feel modern, engaging, and native to each platform Public Relations & Earned Media Management Manage the relationship with the public relations agency to support proactive storytelling, media outreach, and earned media placements Coordinate internally to maximize the value of earned media placements by extending them across owned channels Partner with content and creative teams or agency partners to repurpose PR wins into social posts, videos, articles, and other owned content Reporting & Cross-Channel Coordination Track, analyze, and report on organic social engagement, content performance, and channel growth Provide regular insights and recommendations to improve content effectiveness and audience engagement Connect public relations and social efforts so earned media placements are amplified through owned channels in a timely and strategic way Collaborate across marketing, brand, content, and field teams to ensure an integrated approach to storytelling and campaign execution Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field 5+ years of experience in social media, brand content, or integrated communications Experience managing organic social channels for a multi-location, franchise, or national consumer brand preferred Strong understanding of Facebook, Instagram, and LinkedIn content strategy, platform best practices, and audience engagement tactics Proven experience creating social-first content directly, including writing, editing, and developing creative concepts Experience briefing and managing agencies and external partners Experience managing PR firms and supporting earned media strategy and execution Strong writing, editing, and communication skills Highly organized with the ability to manage multiple workstreams, deadlines, and stakeholder needs Comfortable balancing strategic planning with day-to-day execution Preferred Skills Experience working in a fast-paced, multi-location or field-driven business Strong eye for brand storytelling and content that connects across earned and owned channels Familiarity with content planning, social scheduling, reporting, and media monitoring tools Ability to translate business priorities into consumer-friendly, engaging brand content What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including: Competitive Pay with incentive opportunities Paid Time Off and Company Holiday Pay Medical, Dental, and Vision Insurance programs 401(k) Retirement Savings Plan with company matching contributions Life Insurance and disability insurance options Supplemental benefit programs World-Class Training opportunities through our Experts University Career development opportunities Service Experts is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. The job description is not intended to be a complete list of all responsibilities, duties, or skills required for the job and is subject to review and change at any time with or without notice in accordance with the needs of Service Experts. Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations upon request for individuals to participate in the application and hiring process. To request an accommodation please email .... Minimum Experience: 6+ Years Minimum Education: Bachelor's Degree Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts. Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email ... Company Home Hello, Future Experts! Welcome to our employment portal, the ultimate destination for reviewing our current job listings and submitting your applications online. Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with the training, support and an opportunity for unlimited professional growth. Join us and become an EXPERT! Headquartered in Richardson, TX, Service Experts Heating & Air Conditioning provides HVAC and plumbing maintenance and repair to homes and businesses. A strong focus on the customer experience has persisted throughout Service Experts' history. Even today, Service Experts continues its strong focus on growth. Our goal is to be the best and biggest in the markets we serve. But one thing has always, and will always, define Service Experts: our unwavering commitment to our customers. Looking for the best when it comes to keeping your home safe, comfortable, and highly efficient? There's an Expert for that.