Paid Media Manager

WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.

Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

Check out some of our work !

We weave AI into everything we do , using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it's in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.

About the Role As a Paid Media Manager, you will work closely with our cross-functional strategists, overseeing campaigns across various channels with a strong focus on performance marketing across search (SEM), social, and programmatic. You'll ensure the successful execution of integrated digital marketing initiatives, with hands-on involvement in both Google Ads and Meta campaigns. Your exceptional communication and people management skills will be essential in fostering strong relationships with our clients and guiding our team of strategists toward continued growth and success.

Responsibilities include but are not limited to:

• Manage and mentor a team of one to two cross-functional digital marketing buyers or strategists.
• Lead the planning, execution, and optimization of SEM campaigns (Google Search, Shopping, and YouTube Ads) as well as paid social campaigns (Meta:Facebook/Instagram, TikTok, etc.) .
• Oversee integrated digital marketing campaigns across multiple channels (search, social, display, programmatic), ensuring performance aligns with client objectives.
• Proactively dive into platforms to understand the day-to-day details, driving measurable campaign success.
• Develop and maintain strong client relationships, ensuring business goals are met and exceeded.
• Collaborate with internal teams and global teammates, including North America, to align on cross-regional media strategy.
• Analyze SEM and cross-channel campaign performance data, providing actionable insights to improve efficiency and effectiveness.
• Continuously refine and improve internal processes to drive team efficiency and performance.
• Stay current on the latest SEM and digital marketing trends, tools, and best practices.

Requirements

• 3+ years of hands-on experience running paid campaigns in Google Ads or/and Search ads 360, including Shopping and YouTube.
• Hands-on experience managing paid social campaigns (Meta/Facebook Ads Manager) .
• Proven track record with SEM and paid social campaign execution, optimization, and strategy.
• Agency experience is highly preferred.
• Solid background in digital marketing across multiple channels (search, social, display, programmatic).
• Proven experience in a managerial or supervisory role.
• Exceptional client relationship management, communication, and people management skills.
• Strong strategic and analytical thinking with excellent attention to detail.
• Familiarity with digital marketing tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.).
• Bachelor's degree in marketing, communications, or a related field.

Our interview process includes, but is not limited to, the following:

• Cognitive Aptitude and Typing Test

• Logic assessment on Excel

We offer a competitive salary and benefits based on education, experience, and skills level, including:

• Unlimited vacation policy
• Monthly Phone Stipend
• Comprehensive Medical, Dental, and Vision insurance options
• 401(K) plan with matching
• Dog friendly office
• Hybrid work opportunity
• Professional Development Program

  Recruiter Screen Qs

• Do you have experience running ROAS-optimized or revenue-driving campaigns? (Auto reject if no)
• Do you have experience in direct people management (not just managing an account team but being responsible for coaching and growing a team member)?
• Do you have experise working hands-on-keyboard inside platforms like Meta or Google in the past year (please ask the below bullets as individual/discrete tasks)? (Auto reject if no)
• Managing bids and budgets
• Building out campaigns and ads to a degree where you can effectively quality check builds
• Leveraging measurement and experimentation tools
• Do you have experience presenting and working directly with clients in the following capacities?
• Weekly Reporting & Insights
• Large Scale Strategic Pitches
• Channel Diversification
• Investment Strategy
• Can you walk me through 12 recent examples where you personally managed paid media campaigns optimized toward purchases or revenue (not just traffic or leads)? Please include: the platform(s) used, your level of hands-on involvement, the type of business (and whether it had an owned ecommerce checkout like Shopify), the optimization goal (e.g., ROAS, conversion value), and the specific results you achieved (e.g., revenue driven, ROAS, CPA). (Auto reject if cannot provide)

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