In-App Media Planner

Join our global marketing team at TikTok, where creativity and data-driven strategies combine to achieve impactful results. We focus on enhancing TikTok's presence and growth worldwide through media partnerships, advanced technologies, and strategic insights. Our team values collaboration, innovation, and excellence. As the Global Owned Media Planner, you'll play a crucial role in planning and optimizing our advertising campaigns across the TikTok platform.

Responsibilities

• Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
• Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
• Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
• Performance Analysis: Monitor campaign performance metrics, providing regular reports and insights to optimize performance.
• Global Coordination: Collaborate with regional teams to ensure cohesive and effective implementation of global advertising strategies.
• Product Knowledge: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into campaign planning.
• Collaboration: Work closely with cross-functional teams, including product marketing, creative, and measurement insights and analytics, to ensure alignment of advertising efforts with overall business goals.Minimum Qualifications
• Strong familiarity with TikTok's ad platform and tools, experience buying and managing campaigns in TikTok Ads Manager, and knowledge of the paid social landscape.
• Proven expertise in handling end-to-end advertising campaigns, from strategic planning to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising objectives and methodologies.
• Excellent analytical skills with the ability to understand campaign data and derive actionable insights to optimize performance.
• Exceptional communication and collaboration skills, adept at engaging effectively with senior stakeholders in a team environment.
• Self-motivated and resourceful with the ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
• Strong project management skills with attention to detail, experience with campaign planning cycles, and managing large budgets.

Preferred Qualifications

• Proven ability to devise and communicate global strategic direction for owned TikTok campaigns.
• Experience collaborating with creative teams to guide asset development using data-driven insights.
• Passionate and knowledgeable about TikTok's content and product.
• Experience working across multiple regions and cultures, experience working with tech brands.