Corporate Social Media Marketing Manager

JOB SUMMARY :

We are looking for a talented Corporate Social Media Marketing Manager to lead social media and content strategy with the ideation, production, editing, and scheduling of content for the enterprise and key Las Vegas destinations. This position will report to the VP, Enterprise Social & Digital Reputation. This role is responsible for creating and assisting with organic content for the above listed brands and sub-brands within. This position is fully integrated within the corporate communications organization and will be exposed to the positioning of various Caesars Entertainment brands across multiple platforms.

ESSENTIAL JOB FUNCTIONS :

• Leads the social marketing strategy and execution for select Las Vegas properties inclusive of content creation, editing, and distribution across multiple platforms to grow audiences, awareness, and engagement.
• Assists with enterprise initiatives and campaigns to ensure that execution is best-in-class and engagement is authentic.
• Creates and maintains editorial calendar to keep content fresh, accurate, and up-to-date.
• Collaborates with other departments such as Marketing, F&B, Gaming, and other key players to produce and execute content.
• Complies with process and governance with the usage of social media publishing and analytics tools.
• Project manages campaigns and deliverables when working with internal studio resources.
• Assists with moderation of UGC in line with Caesars Entertainments expectations and policies.
• Assists with influencer marketing initiatives that include identification, negotiation, and oversight of hosted experiences.
• Audit and maintain standards/guidelines on brand tone, voice, and curation content mix.
• Contributes to the overall enterprise social media strategy; must have a good understanding of social media KPIs.
• Facilitates administrative duties for enterprises technology solutions such as Sprout Social and Meta Business Manager.
• Delivers work on or before deadline.
• Covers events and activations as needed.
• Must have a positive attitude and the flexibility to work with several departments and personalities at all levels of the organization.

QUALIFICATIONS :

• Bachelors degree in related field and/or equivalent work experience required
• Candidate should be self-motivated; detail orientated, and prioritize multiple tasks
• Excellent written skills with the ability to adapt and represent a variety of brand voices
• Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills
• Adobe Photoshop and Lightroom experience is a plus

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:

• Must be able to maneuver to all areas of the casino, from property to property.
• Must be able to perform physical job duties of line employees in emergency situations.
• Must be able to respond calmly and make rational decisions when handling guest and employee conflicts.
• Must be able to work at a fast pace and in stressful situations.
• Must be able to read, write, speak and understand English.
• Must be able to respond to visual and oral cues.

GAMING PERMIT: N/A

Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).