Law Admissions Marketing Coordinator

The Kenneth F. Kahn School of Law at High Point University invites applicants to serve as the Admissions Marketing Coordinator in its Office of Admissions. TheAdmissions Marketing Coordinatorwill play a key role in promoting the law school to prospective students by developing and implementing marketing and communications strategies while also actively engaging in student recruitment efforts. This hybrid role combines social media management, digital content creation, and marketing strategy with traditional admissions responsibilities, including counseling prospective students, traveling for recruitment, and assisting with campus tours and event implementation. The ideal candidate is a creative and strategic communicator with a passion for higher education marketing and student recruitment.

Key Responsibilities

Admissions & Recruitment (50%)

• Counsel prospective students on the admissions process, law school experience, and career pathways.

• Travel to national and regional recruitment events to represent the law school and engage with prospective students.

• Conduct in -person and virtual tours for prospective students and guests.

• Assist in review in g applications and communicat in g admissions decisions.

• Support the implementation of recruitment events, in c l u d in g open houses, web in ars, and admitted student programs.

• Other duties as assigned.

Market in g & Communications (50%)

• Develop and execute a comprehensive social media strategy to enhance the law schools visibility and engagement with prospective students.

• Create, edit, and publish engag in g multimedia content (written, graphic, and video) across digital platforms, in c l u d in g the law schools website, social media channels, and email campaigns.

• Manage the law schools social media accounts (Facebook, In stagram, L in ked In , X, TikTok), ensur in g consistent messag in g and brand in g.

• Collaborate with the law school admissions and university communications offices to develop recruitment materials, in c l u d in g brochures, digital ads, newsletters, and email campaigns.

• Analyze digital market in g performance metrics and provide in sights to improve engagement and outreach efforts.

• Monitor trends in legal education market in g and higher education recruitment to enhance communication strategies.

• Other duties as assigned.

Qualifications

Required :

• Bachelors degree.

• Strong written and verbal communication skills.

• Experience manag in g social media accounts and creat in g digital content.

• Ability to travel for recruitment events ( in c l u d in g overnight and occasional weekend trips).

• Strong in terpersonal skills and ability to engage effectively with law school faculty and staff .

• Proficiency in Microsoft Office and familiarity with social media analytics tools.

Preferred:

• Experience in law school or higher education admissions.

• Experience in database management and data analytics .

• Familiarity with digital market in g strategies, in c l u d in g paid advertis in g and SEO.

• Graphic design or video edit in g experience (Adobe Creative Suite, Canva, etc.).

Work Environment & Schedule

• In -person and on-campus when not travel in g as assigned.

• Travel required, especially dur in g peak recruitment season (late September to mid-November).

Accountability

Reports to the Associate Dean of Admissions in the School of Law.

Application In structions

Applicants must upload in one single document, a cover letter express in g their in terest in the position and a resume with a complete professional and academic history .

For more in formation, please contact Jay Shively , Associate Dean of Admissions and Lecturer on Law , a t jshively@highpo in t.edu .