Internet Marketing Specialist Jobs

Job Title: Online Marketing Specialist Company: Location: San Francisco, CA Description: We are looking for an energetic person to join the marketing communications team at our North Bay-based financial newsletter and events company. We publish some of Wall Street?s most cutting-edge newsletters and host large corporate conferences throughout the U.S., Asia and Europe. We are looking for someone who can implement marketing initiatives with a focus on list marketing, website and e-mail marcom production, and co-marketing partnerships. We need someone who can execute online and print marketing programs from inception to completion, including design and production of marketing communications in HTML and print, list selection and management, and program reporting. This full-time position requires a solid direct marketing background, with experience in list acquisition, developing new sales strategies and advertising copy, as well as online and print production skills. If you have worked for a newsletter publishing company, online advertising or marketing company, or creative services group, we?d like to hear from you. Requirements: ? One to two years in a marketing-related position ? Experience with online direct marketing and e-mail campaigns ? Basic knowledge of Wall Street or finance industry ? Ability to do web edits, good technical skills ? A ?can do? attitude and energetic personality Additional highly desired skills: ? Print layout and production experience ? Proficiency in Dreamweaver, InDesign, Illustrator, Excel and Office We are located in comfortable offices in sunny Petaluma, 35 minutes from the Golden Gate Bridge and walking distance to public transportation. Salary will be commensurate with experience, and includes full benefits. Interested candidates should reply with a resume and cover letter.

Job Title: Online Marketing Specialist Company: RedVector Inc Location: Tampa, FL Description: Online Marketing Specialist VectorLearning is seeking a marketing candidate with strong cross-functional experience to work in a fast-paced, high production environment. Key responsibilities include: Pay per click campaigns on Google, Yahoo/Bing Search Engine Optimization (SEO) Email Marketing Campaigns Social Media (CPC and Viral) Web Analytics Ideal candidate will have hands-on experience with internet marketing including web analytics, search engine optimization, search engine marketing, online display, email marketing, affiliate programs, and social networking. Seeking a passionate, collaborative, strategic and smart individual with the ability to work in a fast-paced entrepreneurial environment and get the job done. PPC Demonstrated ability to drive conversions thru PPC and CPC channels. Tasks Include: Keyword research Ad copy writing Campaign setup Campaign tracking Campaign optimization Budget tracking Reporting Provide custom reports for management A/B and multivariate testing SEO Responsibility for organic site optimization including keyword targeting, page title, URL, meta-descriptions, meta-tags, alt-tags and H1/H2 tags. Manage search engine rankings, analyze KPI's and work to continuously increase conversions. Write content for the website, email and sometimes blogs and articles. Search engine optimization and re-optimization. EMAIL Manage and maintain email design, schedule and broadcast. Manage email testing and planning. Develop and manage automated email campaigns. Import and manage lists. Utilize social media integration. Maintain focus on segmentation and conversions. Knowledge of email best practices, publishing strategies, campaign analysis, deliverability, segmentation, and CAN-SPAM compliance. WEB ANALYTICS Manage the tagging of websites and external traffic driving activities working with IT, marketing and digital strategy leader to facilitate proper tag implementation, measurement and reporting. Evaluate website performance, user engagement, inbound sources and measure organic search traffic. Knowledge of web tracking methodologies and relationship management for web analytics solutions providers. Ensure proper web analytics implementation and report accuracy with IT/marketing teams. Strong understanding of digital media and advertising, including online advertising systems and technologies. CORE SKILL SET Expert written and verbal communication skills. Excellent time management skills are a must. Exceptional analytical, planning and project management skills. Exceptional attention to detail and ability to effectively multi-task in a deadline driven atmosphere. Ability to manage multiple priorities and meet deadlines. High level of organization and efficiency. ADDITIONAL EXPERIENCE Photoshop, HTML, CSS, Javascript, Social Media, Front End Design, SEM, Google Analytics & Webmaster Tools, Mobile Marketing experience is a plus. RESPONDENTS In addition to your resume, please respond with your minimum compensation requirement, salary history for past 3 positions, date of availability and the reason why you feel you would be a good fit for this position. Campaign writing samples are required for consideration. Company Background: RedVector sets the standard of excellence in online continuing education for licensed and certified professionals in the engineering, architectural, construction and long-term healthcare industries. With an online library exceeding 1,000 courses, authored by more than 100 subject matter experts and spanning all 50 states, RedVector serves more than 600,000 design and construction professionals. Through the acquisition of Care2Learn in 2007, RedVector expanded its leadership position in online education solutions to the long-term healthcare market, which includes nursing homes, assisted living facilities, rehabilitation centers and home healthcare and hospice facilities. The Care2Learn course library includes approximately 500 board-certified courses delivered to more than 225,000 healthcare professionals in all 50 states. The recipient of numerous community honors and industry awards, A 2009 Nominee for Best Places to Work, RedVector was founded in 1999 and is headquartered in Tampa, Florida.

Job Title: Internet Marketing Specialist Company: Harrah’s License Company, LLC Location: Las Vegas, NV Description: The Internet Marketing Specialist will be responsible for providing overall support for Internet Marketing initiatives for assigned Harrah's Entertainment, Inc. casinos and/or corporate departments and leading larger based strategy/and/or initiatives that may extend beyond the assigned casinos. This position will primarily focus on providing Internet Marketing support 6-10 Harrah?s Casinos in the areas of internet marketing, social marketing, email marketing, promotions, and on-line customer service. Dependent upon territory additional large projects or other areas of work may be part of role such as Budget Management, Creative Queue, Promotions or Email Q/A for all properties. Essential job functions include, but are not limited to: Work with other members of the Internet Marketing Department to gather data from internal and external sources. Independently provide & execute proactive project plans for improvement and areas of growth relevant to the strategies of each casino. Coordinate with Internet Marketing Operations (IMO) on h.com/landing page solutions based on best practices as defined by IMO and integration with traditional marketing. Provide coaching to Property Internet Contacts; Share best practices and provide training and orientation for Internet Marketing tools (quickbase, e-mail marketing, etc). Prepare and distribute weekly, monthly and ad hoc reports that analyze e-campaign results, site traffic, conversion rates, costs, revenue and pertinent efficiencies. Ensure email quality/conduct QC, Review and approve web content for Harrahs.com. Drive email-marketing, social marketing and on-line advertising initiatives for each casino. Make optimization recommendations that ensure ?integrated? campaign mindset (e.g. consistent messages and measurement planning) which may include search/banner advertising, social media, email marketing. Coordinate with other channel owners (e.g. traditional media, mobile marketing, brand, teams, and promotions) to ensure campaign details are shared internally and with properties. Create, assign and verify internal and external tracking links for creative used in on-line initiatives, including setting up ?clean tests? for accurate, statistically significant results. Act as property liaison for all interactive initiatives, including social media opportunities/needs, partnering with the Social Media Manager. Budget Management to include: 1) Acting as lead for Internet Marketing Department 2) Ensuring ongoing understanding of full budget and campaigns/projects expected to drive budget variances and 3) Reconciling Invoicing based on General Ledgers sent from Accounting. Another large project may be managing the creative queue for a large market such as Las Vegas and driving all weekly review calls with Corporate and Casino contacts. Create and execute Internet Marketing projects to meet client's strategic business and online marketing goals and objectives, while adhering to timelines and marketing budgets Utilize analytics working with the Director of Media Performance and Analysis to outline new opportunities for growth across all properties. This includes reviewing the analysis of all tests and outlining applicability. Develop one presentation per quarter covering key performance improvement developing benchmarks for all properties as needed. Must demonstrate, effective writing and editorial skills Needs to be well-versed in SEO, Internet Marketing, Paid Search Strategies, Social Media, Email Marketing processes and Optimization techniques for: keyword, display and email marketing. Evaluate existing campaigns (PPC, Internet Marketing, Social Marketing, Email Marketing) to determine areas to increase ROI and review upcoming plans for relevancy and impact Create/present a quarterly PowerPoint on all areas of Online Marketing (email, PPC, promotions, social, display advertising and content management) highlighting specific needs for each casino in the assigned geographic region. Ability to handle multiple projects and deadlines Ability to plan, prioritize, coordinate, and organize effectively Demonstrates accountability for a successful campaign or initiative, regardless of whether ?100% interactive? or a mix of channels Ability to work independently and proactively utilizing data to drive results Experience working with a content management system, Interwoven a plus Strong analytical and project management skills Strong communication skills and ability to effectively communicate with different levels within the organization Familiarity with Web design, User Experience and User Interface concepts Understanding of web front end technologies (HTML, Flash, JavaScript) Understanding of Omniture/Atlas ad tracking a plus Qualifications: A college degree in Business or Marketing preferred. 4-5 years in internet marketing, email marketing, internet media placement, marketing analysis or website management (Intranet and/or Internet) experience. Desirable past business experience includes: Social Marketing, Search engine Marketing, Internet Agency or internet project management. The candidate must be able to work on multiple high priority projects concurrently. Candidate should be detail oriented, self-motivated and able to handle and prioritize multiple tasks. The candidate should also be comfortable in a consultant/customer service role with experience reviewing analytics as this is core to the role. Strong knowledge and understanding of Internet and familiarity with Interwoven TeamSite content management tool. Ideal candidate will have experience in combinations of Internet, new media and/or product development. Demonstrated proficiency with HTML development and image creation software. Proven ability to successfully mange multiple, disparate streams of work in a challenging, dynamic environment. MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization providing appropriate problem resolution Must possess expert level skills with Microsoft Office. Some travel will be required. Harrah?s Entertainment, Inc. is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. As part of Harrah?s Entertainment?s employment process, finalist candidates will be required to complete a background check, prior to an offer being extended. These background checks include: ? Prior Employment Verification Education Verification Social Security Trace Criminal Background Check Drug Screen Motor Vehicles Records (where required for position) For a listing of all opportunities at Harrah?s Entertainment, please go to

Job Title: Online Marketing Specialist Company: Location: Sioux Falls, SD Description: Furniture Outlets USA has an entry-level opportunity available in their advertising department in Sioux Falls, SD for an Online Marketing Specialist. Position responsibilities include maintaining & categorizing product on our website, establishing a social networking presence for our company, uploading ads, assisting with e-mail marketing campaigns, distributing a newsletter to our customers, and assisting the advertising department with events & promotions. FT position (40 hrs/wk) with complete benefit package. **Advertising or Marketing degree required.** Interested applicants can send their resume to Register to View or apply online at www.FurnitureOutletsUSA.com. EOE

Job Title: Internet Marketing Specialist Company: Location: Orlando, FL Description: Internet Marketing Specialist Internet Technology Company looking for detailed minded professional to assist company leadership. We support a nationwide customer base and are looking for the right candidate to assist in company growth. If you have a proven track record in the Internet marketing field, enjoy online technology and have a willingness to truly make a difference, than please send resume and cover letter detailing what separates you from the rest. Ideal candidate must be disciplined, self-motivated, and possess excellent oral and written communication skills. In addition, candidate must reside in the greater Central Florida area and be available for weekly meetings. Enjoy many work benefits including telecommuting, salary, medical, vacation, retirement and plenty of room to grow. Join our flexible, fast-paced company culture where your contributions will make an immediate impact. We are an equal opportunity employer. Primary Responsibilities include: Manage PPC marketing campaigns o Identify applicable keywords and search phrases o Write associated advertising descriptions o Develop PPC strategy to maximize ROI o Optimize click-thrus and increase sales Develop customized Search Engine Optimization (SEO) strategies o Drive traffic and sales opportunities via natural search results o Increase brand recognition Manage corporate website content o Expand/update corporate web content based on SEO strategy, new features etc. o Create case studies to highlight company capabilities. o Write company press releases o Expand content of Frequently Asked Question repository. Miscellaneous o Identify advertising opportunities o Cultivate direct response programs o Track competition o Contribute to corporate marketing plan Qualified Candidate must: o Have at least 4-6 years work experience with Internet-based application marketing (SaaS) o Possess superior troubleshooting capabilities o Be able to excel within a team environment o Type 50+ wpm o Multi-task and efficiently schedule and manage time o Effectively communicate to target market o Possess excellent writing skills (writing samples requested) o Be proficient w/ MS Word, MS Excel and related software Compensation: o Salary commensurate with experience. Bonus opportunities. o Position available immediately