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Job Title: Account Manager- Online Marketing Manager
Company:
Location: Riverside, CA

Description:
ValueClick Brands, is headquartered in Monrovia, CA, with additional offices in Shanghai and Tokyo. Over two million people every day visit a ValueClick Brands destination. Whether to save money, learn something new or get inspired, ValueClick Brands provides engaging content and useful advertisers across more than 20 websites in 10 countries and 9 languages. Job Responsibilities An Account Manager is responsible for building and maintaining deep partnerships with ValueClick Brands' highest value clients. The position involves up-selling existing advertisers, cross-selling new products and providing daily support to achieve team revenue goals. Clients are major brands and large sized businesses. Essential Functions and Responsibilities ? Build and maintain relationships with a list of dedicated clients that include ongoing strategic consultation and support. ? Have a deep understanding of online advertising and ability to analyze client ROI/CPA goals and data, media buying cycles, product/service update schedules, marketing philosophy, target demographics, etc. ? Understand how ValueClick Brands products will assist accounts in reaching their marketing goals. ? Proactively create strategic recommendations and implement solutions for top clients. ? Expand relationships with regular face-to-face client visits to build and maintain deep-level partnerships. ? Work side by side with an Account Executive to sell into new business and assist with up-selling existing clients. ? Thorough knowledge and understanding of all internal systems to respond to general and specialized client requests; including billing inquiries, click activity inquiries, bidding requests, matching issues, etc. ? Own key initiatives for your team and work cross-functionally on product and marketing development. ? Drive revenue and be accountable for individual and team quarterly revenue quotas. Required Education and Experience ? A bachelor's degree. ? 2+ years of sales, customer support, account management, marketing, marketing program management, or consulting in the online space - Comparison shopping experience is a plus To apply either respond to this posting with your resume or please visit our website at: www.valueclick.com




Job Title: Online Marketing Manager
Company:
Location: Santa Ana, CA

Description:
Online Marketing Manager ENFA Online.NET is looking for online marketing personnel to create, manage, coordinate and execute an online affiliate marketing campaign. This person will facilitate and manage the recruitment of tiered marketing firms or individuals that put forth their own monies to purchase targeted ad-related traffic and drive it to the appropriate landing pages within OnlineArtistWebsites.com. This person will be responsible for maintaining integrity and monitor the information about the websites, company and its affiliated sites. Requirements ? You must have previous experience in utilizing online marketing campaigns ? Be familiar with various ad revenue portal sites ? Know what ?landing pages? are ? Understand conversion metrics ? Very comfortable using computers ? Very strong work ethic and be able to work responsibly independently ? You must have your own office, home or otherwise ? You must have an Internet connection ? You must have a Skype Account (it?s free) and a good microphone, video is not necessary ? You must be available throughout the day for regular communication Furthermore, there are various sales, traffic and conversion goals to be met. These goals are reviewed on a monthly basis. This job is based solely on pay for performance. ENFAOnline.NET will pay $150 for each new customer acquisition. You will be responsible for negotiating and managing payout for affiliates and vendors based on this CPA model. In addition, you will also be responsible for selling advertising space on CritiqueTime.com, a free to use resource for artists. Income is based on a percentage of sales from the advertisement sold. If you are interested in this type of challenging position, have a great work ethic and would like to know more details about this position, please contact Erich at the email address provided in this listing. Please include a cover letter that details your experience in affiliate marketing.




Job Title: Senior Online Marketing Manager
Company: Mercent Corporation
Location: Seattle, WA

Description:
Position OverviewThe Mercent Performance (MP) program is an online marketing service offering for Mercent customers to manage their pay-per-performance marketing ad spend through the Mercent Retail platform. This position is responsible for managing the online marketing and related services for larger Mercent clients.The position requires extensive knowledge and a proven track record of success in managing online performance marketing through comparison shopping engines and marketplaces. Also required is the ability to execute on a 'high touch' agency style based marketing service.General ResponsibilitiesOverall account management to include weekly or bi-weekly client calls, creating agendas, customer communication via email and telephone, problem solving, and performing other client needs as necessary Present quarterly decks to client upper level management which can include C-level executives Create overall marketing strategy, goal definition, and campaign execution for assigned accounts Execute on the client's online performance marketing plans on channels including, but not limited to Amazon.com Merchants Register to View program, Shopzilla, Pricegrabber, NexTag, Shopping.com and other data feed driven online retail marketing channels Develop and manage all aspects of bidding strategies for all performance based ads Develop and optimize the text-based ad creative Monitor tracking, delivery, budgets and performance of supported online marketing buys and manage supported campaigns to target (key retail) metrics Negotiate and close performance based ad buys on the behalf on the behalf of the client as needed Ongoing audit of the online channels to assess offer accuracy, attachment and competitiveness Coordinate with the retailer's marketing and merchandising/promo calendarsQualificationsThe ideal candidate will have hands on management experience in online retail marketing. They will also have proven success in managing third-party marketing programs on the behalf of retail clients. The successful candidate must be able to interface well with others involved in sales, marketing, product development, testing, and support roles.5+ years of experience managing performance based online marketing programs for large branded retailers either directly or with an agency Ability to compile and analyze performance metrics and make decisions regarding campaign direction based on the analysis Demonstrated understanding of online retail marketing channels' strategies and best practices Proven track record in key account management Comfortable presenting and speaking with upper level client management Results oriented collaborative management style Ability to manage internal projects centered around B2B client services Strong professional and confidence building presence High client empathy and strong internal championship for client needs Excellent oral and written communication skills, solid problem-solving skills, and good team working skills Successful hands-on experience at an online marketing agency managing multiple customers is strongly desired Excellent computer skills particularly Excel, Outlook and PowerPointEducationB.A./B.S degree in Business or MarketingExpected TravelLimited, occasional client visits may be required.About MercentMercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail SAAS technology and Mercent Performance professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.




Job Title: Online Marketing Manager
Company:
Location: San Francisco, CA

Description:
The Fairmont San Francisco is looking for a progressive and dynamic individual for the role of Online Marketing Manager. Reporting to the Regional Director of Sales and Marketing the Online Marketing Mgr will be responsible for all aspects of the hotels? online presence as well as assist the RDOSM/DOS with coordination responsibilities including but not limited to hotel collateral and mktg materials. The individual will work closely with the Corporate Internet Marketing Team and the property Revenue Management professionals, to roll out and support corporate lead programs and explore new revenue generation opportunities for the hotel Responsibilities ? Update and add content/packages to Fairmont.com and TongaRoom.com including new landing pages for events, attractions and activities that bring visitors to their respective destinations ? Implement optimization code - including Title tags, Alt tags, Image tags and meta descriptions - that have been provided by the hotels? search agency ? Manage relationships and offers through OTA Market Managers on sites such as Expedia, Travelocity and Orbitz along with Transient Individuals and DRM. ? Manage content and imagery on the OTA sites through the Market Manager contacts and the Content Team at GRC ? Manage presence on listing sites and acquire inbound links from local/regional sites ? Manage the properties online advertising efforts including; display advertising, ad networks, paid directory inclusions etc. in consultation with the corporate internet marketing team and/or the hotel search agencies ? Maximize pay per click programs when applicable, using control and test direct marketing tactics to drive efficiency ? Coordinate email campaigns executed through the Campaign team at Fairmont Corporate office. ? Provide the Executive Team and other appropriate stakeholders with monthly reporting summaries using Google Analytics, vendor reports and property reporting systems ? Track and measure results and report ongoing in mtgs conducting ROI analyses and managing channel budgets ? Participate in monthly Internet Marketing calls to discuss new initiatives and share best practices. ? Assist in the production of print collateral and mkg materials for internal and external selling and promotions ? Facilitate public relations responsibilities alongside the Director of PR including but not limited to media visits, press kits, online enhancement of press material and photography. ? Coordinator responsibilities as needed daily including phone interaction and special projects Skills/Experience ? Results-oriented ? Strong writing skills ? Familiarity with Microsoft Content Management tool or other content management platforms. ? Basic html knowledge an asset ? Familiarity with Google Analytics or other web analytics tools and metrics ? Past experience purchasing online display advertising and coordination online campaigns ? Knowledge of search engine optimization practices also an asset ? Fast learner; can learn new programs and tasks quickly and effectively ? Comfortable working with various Microsoft Office applications; Word, Excel, PowerPoint Interested candidates may apply via e-mail or in person during open application hours on Tuesdays from 3-5pm and on Thursdays from 9-11am at: The Fairmont San Francisco Department of Human Resources 950 Mason Street San Francisco, CA. 94108 Fax: Register to View A comprehensive benefits package is available including Medical, Dental, 401k, and excellent rates at any of our hotels worldwide! Fairmont is proud to be an Equal Opportunity Employer. Feel free to visit our website at www.fairmont.com to find out more about our company. EOE/M/F/D/V/AA




Job Title: ONLINE MARKETING MANAGER
Company: Dominion Enterprises
Location: Richmond, VA

Description:
Interactive Financial Marketing Group (IFMG) is a leader in securing financing options for car buyers in the U. S. through a simple online application process. Since 1989, we've helped over 3.5 million consumers through the use of proprietary technology that matches car buyers with automotive dealers in local markets and assists with funding. IFMG is a unit of Dominion Enterprises, one of the largest digital marketing organizations in the U.S. The Online Marketing Manager is responsible for designing and executing the firm's interactive advertising plan designed to generate consumer leads (B2C).The individual will identify consumer target markets and identify appropriate channels in which to reach them, collaborate with internal and external marketing teams to generate leads -- create effective advertising communications, negotiate and schedule appropriate media, analyze campaign effectiveness against lead targets. Primary responsibilities include: Develop and maintain relationships with publishers, affiliates, ad networks, and other online channels. Request and review proposals from media related vendors and negotiate appropriate terms in support of online media plan. Execute online media buys to support consumer acquisition, direct response, and transaction advertising within cost objectives. Monitor and track campaign performance on an ongoing basis. Lead the company's conversion optimization efforts. Analyze campaign performance and optimize campaigns as necessary to ensure positive ROI and conversion improvements. Regular reporting of campaign performance and optimization efforts. Manage IFMG's search engine marketing programs keyword selection, write ad copy, budget appropriately, monitor performance and adjust daily. Direct internal and external teams to create display advertising, landing pages, emails, and other graphic and copy design required to execute online advertising plans. Manage and monitor IFMG's SEO program Identify key organic terms and make recommendations to improve SEO results Consult with the Marketing Team on B2B tactics designed to generate sales revenue.




Job Title: Product Marketing Manager Senior Marketing Manager Online Ads
Company:
Location: Cupertino, CA

Description:
Company: Cybercoders.com Position Title: Product Marketing Manager Senior Marketing Manager Online Ads Job Code: Job Location: Cupertino, CA Description: Product Marketing Manager - Senior Marketing Manager- Online Ads Product Marketing Manager - Senior Marketing Manager- Online Ads Product Marketing Manager - Senior Marketing Manager- Online Ads - Digital Media - On-Line Media - Skills Required - Senior Marketing Manager, Online Ads, Product Marketing Manager, Online Media, Web, Advertising, Marketing, Technology, Strategy, Product Marketing Manager - Senior Marketing Manager- Online Ads - Online Media - Web - Advertising - Marketing - Technology -Strategy - Road Map - Product - eCommerce We are a cutting edge Internet company at the vanguard of online advertising innovation and trend setting. If you are a Product Marketing Manager, Senior Marketing Manager or Product manager with Online advertising, Online Media and/or technical experience, please read on! What you need for this position: - Bachelors degree with 3-7 years experience in one of the following areas: a. Product marketing manager for online media, online advertising, or similar experience. b. Consulting, banking background who wants to move into online advertising space marketing role. c. Technical, Computer Science background looking to move into Product Marketing for online advertising/media space. - Outstanding knowledge of Web technology, product development, lead generation, advertising, marketing strategy, and the media ecosystem/environment. - Will have to show examples of product development; driving results, marketing and product planning, innovation & analytical decision making ability - Must be interested in being hands on, flexible and willing to work in a start up environment. - Technical background with Computer Science (Programming or CS Degree) is a big plus. What you'll be doing: - Develop, manage & execute new products and product marketing. - Analytical thinking and problem solving strategically about the industry and translate to distinct actionable plans, products, and positioning. - Provide sales support in RFP (Request for proposal) responses as necessary and/or presentation customization - Assisting with roll-out & conducting training for new product release(s) - Represent our company as the product expert - Analysis and tracking of competitive threats, trends within our industry for strategic assessment and evaluation. - Work with engineering and program managers developing new product specs and prioritize requests. - Organize and go after product feedback & market trends What's in it for you: - Work in an exciting, evolving environment on the forefront of online advertising. - Competitive pay, benefits and Pre-IPO stock options. - Work with the best and the brightest to promote exciting eCommerce solutions. So, if you are a Product Marketing Manager, Senior Marketing Manager or Product manager with Online advertising, Online Media and/or technical experience please apply today! - JK-PMM-AD - , , , , , CyberCoders CyberScientific Start Date: ASAP Employment Type: Full-time Duration: Not specified. Travel: Not specified. # of Openings: 1 Location: Cupertino, CA Salary/Rate: $120k - $160k Reference: 37605588 : JSJK-PMM-AD Posted: 8/17/2010 Cybercoders.com Other jobs with this company. Attention: Recruiter Email: Send an email to Cybercoders.com Register to View aid:29338165Ad ID: 5410621




Job Title: Internet Marketing Manager, E-Commerce
Company:
Location: Boston, MA

Description:
Application instructions below - no emails, please! CSN Stores (CSN) is an international, e-commerce mass retailer with over 200 targeted, online stores across 22 business segments, including luggage.com, strollers.com and cookware.com. Founded in 2002, CSN has experienced tremendous growth over the last eight years, reaching $250MM+ in 2009 revenue and ranking 6th for fastest growing companies in Boston in 2008. With a presence in the U.S., Canada, the U.K., Germany, Ireland and Australia, CSN is privately held and profitable. We are looking for someone with 1-5 years of online customer acquisition experience who is interested in making a move to merchandising and category management with an e-commerce industry leader. The ideal candidate has experience with online advertising & customer acquisition in the consumable products realm. The Office Consumables Category Manager will serve as owner of our consumables product categories/sites (http://www.csnofficefurniture.com; http://www.csnofficesupply.com; http://www.csnschool.com to name a few) and will report directly to the Director of Office, Institutional, and Optics categories at CSN. Role: Internet Marketing Manager (Category Manager) Professional Experience: 1-5+ years Status: Full-Time Education Level: Bachelor?s (4-year degree) Responsibilities Include: o Ownership of category P&L; responsible for hitting quarterly revenue and profit goals and delivering an outstanding customer experience o Analyzing competitive landscape and optimizing the CSN platform to grow sales and profits through taking market share o Interpreting sales and behavior data to strategize revenue and profit growth opportunities for a category o Leading in-office strategy meetings with vendors o Developing a competitive product selection for your category through attending industry tradeshows and proactively reaching out to new vendors o Communicating frequently with other CSN departments (Advertising, PR, Customer Service, Business Intelligence etc.) o Employing effective marketing strategies and best practices for online retail Other Special Skills: o Experience in online acquisition/online advertising/marketing with consumable products o Mastery of MS Office, Outlook, Excel, and Photoshop o Comfortable managing large amounts of data; familiarity with SQL helpful o Strong analytical and quantitative skills o Excellent communication skills, both written and verbal o Ability to ?hit the ground running? ? a self-starter o Professional, bright, and customer-focused o Superior and innovative problem-solving skills - dissect and determine root causes of problems and implement solutions o Proven ability to thrive as part of a team or individually o An entrepreneurial spirit and mindset This is an excellent opportunity for an innovative, proven problem solver. We expect individuals to be able to learn quickly and proactively solve problems using available resources. Success within the company comes to those who demonstrate superior work ethic, problem-solving abilities and have a positive, enthusiastic approach to their work. We are seeking candidates with at least 2 years experience in a dynamic and competitive environment. We offer competitive salary and profit sharing. Our great benefits package includes health and dental insurance, 401k plan with company matching, 3 weeks paid vacation, subsidized gym memberships, and other perks including frequent raffles for Red Sox, Celtics, Bruins, and theatre tickets. So, where do I send my resume? If you are a self-motivated, high-energy professional looking for a fast-paced environment with great advancement potential, please apply on our website at http://tbe.taleo.net/NA4/ats/careers/requisition.jsp?org=CSNSTORES&cws=1&rid=83 More About CSN Stores: (www.csnstores.com) - Profitable, rapidly growing, $250MM+/year online retailer. - Located in the heart of Boston's Back Bay, in the Prudential Tower. - Ranked 3rd largest online retailer for housewares & home furnishings in the U.S. - Ranked 61st on Internet Retailer's Top 500 list for 2010. - Ranked 4th fastest-growing private company in Massachusetts by the Boston Business Journal in 2008. - Recently covered by media organizations such as WSJ.com (The Wall Street Journal Online), AOL.com, The Today Show, Real Simple, The New York Times, The Washington Post, Daily Candy, Rachel Ray Show, Chronicle/A&E Network and 4,000+ additional outlets in the U.S., Canada, the U.K., Ireland and Germany. - 200+ online stores visited by over 9 million people per month and growing rapidly. - Easily accessible by public transportation. Note: CSN Stores is committed to an environment that provides equal employment opportunities to all employees, and qualified candidates, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin or disability.




Job Title: Online Marketing Manager
Company: Indeed
Location: Austin, TX

Description:
Jobs Salaries Trends Forums my.indeed sign in Preferences Advanced Job Search What: job title, keywords or company Where: city, state, or zip Job Openings About Indeed Company Info Our Company Press Releases Media Coverage Blog.Indeed Indeed is Hiring Terms of Service Privacy Policy Job Seekers FAQ/Help Search Tips Employers & Advertisers Include Your Jobs Advertise on Indeed Publishers Add Indeed to your website Online Marketing Manager Product Management | Austin, TX, United States Indeed.com, the leading search engine for jobs, is seeking a leader for our online marketing team. As Online Marketing Manager, you will manage all online marketing activities for one of the largest consumer sites on the web. We are looking for someone who will relish the challenge of bringing Indeed to every job seeker in the world, even in markets with deeply entrenched local competitors. Responsibilities: * Significantly increase job seeker traffic to Indeed's job search sites in 50+ countries * Manage a team responsible for Indeed's online marketing * Devise strategies and tests for improving SEO * Improve methodologies for measuring the success or failure of marketing initiatives * Scale marketing strategies to every country * Work with the International team to standardize processes and reporting Requirements: * Strong quantitative and analytical skills and creative problem solving skills * Belief in making data-driven decisions * Experience with managing a team * Understanding of HTML, CSS, JavaScript and other web technologies * Experience with testing and competitive analysis in SEO and SEM * Experience with performing SEO and SEM for large sites with thousands of pages * Experience with web analytics such as Google Analytics To be considered for this position, please include a traffic estimate for Indeed in your cover letter. Indeed is a search engine for jobs that has radically changed the job search and recruitment environments. Thousands of companies now use Indeed's recruitment advertising products to source targeted candidates for their jobs. Indeed is the #1 search engine for jobs, with more job search page views in the US than any other employment website (comScore Media Metrix). Indeed is in 54 countries and 24 languages. Indeed was selected as one of the "Top 10 Websites" by Time Magazine, a "Best 50 Website" by PC World, and a "Top 100 Classic Web Site" by PC Magazine. Indeed's shareholders include the New York Times, Union Square Ventures and Allen & Company.




Job Title: Senior Marketing Manager - Internet Solutions
Company: Blackbaud
Location: Charleston, SC

Description:
Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations in 75 countries - including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation - use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. Since 1981, Blackbaud's sole focus and expertise has been partnering with nonprofits and providing them the solutions they need to make a difference in their local communities and worldwide. Under the leadership of Marc Chardon (former Microsoft Executive), with revenues over $313 Million, we employ more than 2,000 employees who are part of our philanthropic corporate culture where volunteerism is encouraged. Listed on the NASDAQ Global Select Market under ticker symbol 'BLKB', we are headquartered in Charleston, South Carolina. We also operate in Cambridge, MA; Indianapolis, IN; San Diego, CA; Glasgow, Scotland; London, England; Almere, The Netherlands and Sydney, Australia. Marketing Manager / Senior Marketing Manager Reporting to the Director of Product Marketing, the MM / SMM is a key owner of our 'Go to Market' strategy for our software and services solutions. This internet solutions marketing expert will drive marketing execution for a specific set of assigned nonprofit customer segments. This individual will effectively engage Product Management, the Sales Organization and liaise across organizational levels to ensure our Internet "Go to Market" success. Ensure 'Go-To-Market' Effectiveness for Key Internet Target Markets Exhibit thorough understanding of specific nonprofit customers, their business and operational challenges, in particular how those needs related to internet solutions and opportunities Be accountability for defining and executing successful 'Go to Market' strategies includes all aspects of defining and engaging the target market based on a deep understanding of the different market segmentations and their needs Addressing the competitive landscape and driving competitive win rates and effective market position relative to other players Use this depth of product, marketplace and customer knowledge to best define and execute on all aspects of the 'Go to Market' approach, and in the context of the competitive situation, targeting, positioning, pricing, packaging differentiated software and services offerings Work collaboratively across vertical sales and marketing leadership and other solutions marketing managers to tailor compelling offerings and make internet capabilities an integral part of broader solution offerings where appropriate Successfully launch new solutions, as well as refine and retool our on-going marketing strategies and execution for existing solutions. Equip Sales Force and Other Market-Facing Stakeholders, While Influencing External Partners and Decision Makers and Thought Leaders Ensure that the sales organization is effectively equipped and collaboratively educated on our internet offerings and value propositions and how they relate to the sales reps / teams specific markets / verticals segments. Partner with the internal sales force to ensure effective definition and specificity for solution messaging, positioning, and the decided value propositions Equip internal stakeholders with compelling marketing to deliver a consistent and sharp value proposition across all marketing and sales touch points, such as offering value proposition/differentiation presentations, writing demonstration storylines, calling campaign scripts, case studies, web content, white papers, ROI modeling Design and deliver sales lead generation initiatives across multiple vehicles (tradeshows, seminars, webinars, calling campaigns, etc.) Deeply engage in the internet nonprofit marketplace. Develop a keen understanding of the segment competition, customer needs, industry influencers and decision makers Effectively communicate and publicly present at relevant industry events. Operational Excellence in Execution of Marketing Campaigns and Projects, Marketing Performance and ROI Analysis, and Collateral and Marketing Material Development Manage and ensure that internet marketing plans are effectively defined and executed, including activities such as e-mail marketing, calling campaigns, tradeshows, seminars/webinars, and other lead generation activities Work collaboratively across vertical marketing managers to target and tune marketing messaging and programs to best address specific markets and segments Optimize benefits statements, proof points, and conduct / and deliver competitive differentiation analysis Collaborate with Marketing Communications to develop critical sales and marketing campaigns and tools including: advertising & public relations; product/ segment specific branding Responsible for continuously measuring, managing and appropriately adjusting marketing program effectiveness (i.e. Lead Generation Performance; Lead Conversion Ratios) Experience and Skills: 3-6 years of Product Marketing professional experience in a progressive, strategic and complex enterprise software environment 5 years experience launching software products / solutions Bachelors Degree required, Masters strongly preferred Strong problem solving, analytical and mental acuity Exceptional ability to write and create product content Proven influencing skills (w/executives, cross-functionally and with people) Proven marketplace relationship building skills (influencers, pivotal customers etc.) Role leveling will depend on depth of product marketing experience and relevant internet / non-profit segment expertise




Job Title: ONLINE MARKETING DIRECTOR
Company: 1-800-FLOWERS.COM
Location: Carle Place, NY

Description:
We arelooking for an Online Marketing Director with a proven track record of driving revenues using best-in-class marketing strategies and leveraging innovative marketing campaigns. The Online Marketing Director will work in conjunction with a marketing manager as part of an internal marketing team with an exciting charter to leverage traditional and emerging channels to drive acquisition. The director will develop and execute marketing strategies and plans for our floral and sister brands to aggressively drive conversion, revenue, and profitability across the spectrum of traditional and emerging channels. The Online Marketing Director reports to the VP, Online Marketing, Mobile & Social Media and must be comfortable working closely with senior members of the management team andinternal stakeholders from technology, creative, merchandising and brand management domains. This position requires an energetic, self-motivated individual with strong analytical horsepower, high detail-orientation and excellent written and verbal communication. The individual must be thoughtful about the consumer and understand the value of the customer relationship and continuously expose the acquisition opportunities. Specific Responsibilities Provide leadership in a cross-functional setting to foster new marketing ideas, cultivate concepts and create actionable next steps for implementation. Continually research and seek out more effective processes to improve overall marketing programs and be able to effectively drive new initiatives successfully and efficiently through to conclusion. Workclosely with internalexperts and third party vendors to identify and troubleshoot problems, and identify and execute against enhancement opportunities. Manage a multi-million dollar P&L, forecast quarterly and annual goals for revenue andcampaign response rates, and meet the goals, taking corrective actions as necessary. Lead and mentor a small team of marketing managers working on affiliate and display advertising programs and meet targets for growth and profitability. Identify new sources of customer acquisition and profit based on expanding with new partners or across holidays and other gifting occasions. Develop strategic, performance-based media plans to best target the intended audience for multiple brands and work with other teams to execute on the vision. Understand interaction of marketing channels, especially affiliate and displayand develop an plan for how to maximize transactional volume while minimizing leakage. Build relationships with executives at various online properties and interactive companies including Google, Facebook, Yahoo, Microsoft, and niche portals. Identify new technology partners for ad serving, testing and targeting or to buy and negotiate interactive campaigns with emerging players. Spearhead strategic post-campaign analysis and provide recommendations for marketing team and senior management. Be an integral team player who contributes to the internal synergy and overall success of the department. Key Competencies Customer Satisfaction Orientation: Delivering exceptional satisfaction to both external and internal customers through transparent collaboration and sustainably broadening and deepening such relationships. Results-driven: Successfully deliver strategic, operational, financial and contractual plan commitments. Leadership: Attract, develop and retain a cross-functional team without direct authority and motivate them to reach desired goals and objectives. Outstanding communication: The ability to communicate with a diverse set of leaders and professionals at various levels even in face of structural ambiguitiesof data and circumstances. Experience 5 - 7 years of direct marketing experience or managing e-commerce marketing for an internet or hybrid retailer witha mixof strategic thinking, disciplined creative passion, and a willingness to be hands-on High analytical horsepower to drive strategic interpretation of marketing activities and successfully develop recommendations. Management experience leading small teams against online performance-based media objectives and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations. Exceptional negotiation skills, relationship skills and the ability to build rapport with vendors in technology, marketing and emerging platforms. Existing relationships with digital agencies, portals, ad networks, and other large publishers is a big plus. Knowledge of key performance metrics, currentknowledge of behavioral and demographic targeting research and ROI-driven optimization techniques. Decision-making comfortin an environment where objective and subjective measure of success both carry weight is an additional plus. Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor. Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight. Advanced computer skills are required including MS Office Suite and the ability to learn and utilize internal applications. Expert knowledge of media research tools such as Nielsen NetRatings, Google Adplanner and web analytics tools such as Coremetrics orGoogle Analytics. College degree required, advanced degree a plus. We welcome applicants with non-traditional educational and professional experiences. To Apply: Send your Cover Letter and Resume, including salary history, to: Human Resources at One Old Country Road Suite 500 Carle Place, NY 11514 E-Mail: Register to View Only Qualified Applicants Will Be Contacted




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